The 2023 Edelman Trust Barometer is hot off the presses and chock-full of valuable information. This tried-and-true resource for more than two decades provides data-based insights on trust and credibility by helping readers to understand those institutions that people turn to most when they need information, guidance, or a general pulse on decision-making influencers. This […]

In 1984, Nike signed a deal with a young basketball player who had just started playing with the Chicago Bulls. His name was Michael Jordan, and he would go on to become one of the biggest sports stars of all time. While the move marked the first time Nike had created a shoe specifically with […]

The Scottish band’s new album, Heavy Heavy, comes with supercharged imagery that’s all about letting go. We speak to the band members and collaborator Tom Hingston about how they created the visuals for the record Young Fathers have always skirted around genre boundaries. Often pitched somewhere between rock and hip-hop but proudly conforming to the […]

Stories are complicated, twisty, multi-faceted things. At some point, in many of the best stories, it feels like everything is in complete chaos, and then, seemingly all at once, it’s as if the chaos has come to a head in a way that makes everything line up perfectly–the plot, the subplot, the character arcs and […]

It’s been a rocky few months in the world of tech. Post-pandemic boom, share prices dropped sharply for Amazon, Alphabet and Apple this week, after they posted disappointing financial results. Last month also saw Google’s parent company cut 12,000 jobs and Amazon make 18,000 redundancies. Despite delivering better than expected results, Meta hasn’t been immune […]

There are few brands that have reached icon status, but Levi’s has to be one of them. To mark 150 years since introducing its most beloved cut of jeans, the 501s, the brand has launched a campaign orchestrated by Droga5 that emphasises its cultural legacy – not just in its US birthplace, but around the […]

Luxury fashion house Loewe is launching the final chapter of its Studio Ghibli collaboration with a spotlight on Howl’s Moving Castle. The classic anime directed by Hayao Miyazaki follows the story of Sophie, a teenager who’s transformed into an elderly woman by the Witch of Waste, and her quest to break the spell. The Spanish […]

You’ve probably heard this piece of writing advice before: Your character must change throughout the course of your story. Characters need to transform. But how do we do it in a way that stays true to the story and reader? I see a lot of confusion over this concept of transformation. Writers can normally nail […]

The book, published by Counter-Print, boldly explores the ‘no-go’ colour combinations in graphic design and the designers choosing to break with convention Colour Clash is a new book compiled and published by Counter-Print which aims to explore the colour palettes in graphic design that surprise and challenge us. “We’d been thinking about approaching a book […]

Observatory CCO Linda Knight discusses why people won’t tolerate annoying ads anymore, and how a content-led approach can help brands of all shapes and sizes resonate in popular culture “People hate ads,” says Linda Knight. They’re the words that everyone who works in advertising dreads hearing, but Observatory’s chief creative officer is a firm believer […]