Once the world’s most-hated shoe brand, today Crocs is loved by everyone from Justin Bieber to Balenciaga. We speak to global creative director James Gardner about how the brand bit its way back from the cultural brink Founded by Lyndon Hanson, Scott Seamans and George Boedecker Jr after they acquired a foam injection molding company […]

Footie fans rejoice, the new logo and identity for the Women’s World Cup Australia & New Zealand 2023 has just been unveiled. Jointly-led by Toronto-based studio Public Address and LA-based agency Works Collective, local women artists from both host countries have been brought in to inject something new into the identity. As with many sporting […]

At this year’s Festival of Marketing: The Year Ahead, Kemi Anthony, marketing communications manager at Ikea, and Katie Mackay-Sinclair, partner at Mother, discussed how nurturing a decade-long relationship has led to an array of successful campaigns In January 2010, Ikea appointed Mother London to handle its advertising for the UK and Ireland. At the time […]

Penny Martin is an editor, writer and curator. Before diving into the world of fashion and editorial, she trod the path of academia, taking up roles as a collections curator at the National Museum of Photography, Film and Television, and the National Women’s Library.   Martin’s career path took a swift turn though in 2001 when […]

We’ve all heard and read about the “Great Resignation” and employees leaving their jobs in record numbers recently. In a related development, October is now known as Striketober, with labor strikes happening at cereal makers (Kellogg’s), agricultural equipment manufacturers (John Deere) and healthcare providers (Kaiser Permanente). A strike of 60,000 behind-the-scenes film and TV workers […]

Green Life is a 60-second animation which takes a behind the scenes look at how CG animated short films are made. “We started off with the loose idea of making something about people doing stunts. Then once we started bouncing ideas back and forth one that popped up involved a guy in a green screen […]

Based in Accra, Ghana Sianeh A Kpukuyou (known as ASKphotos on Instagram) was first introduced to photography through her mother. “During my senior year at American International School, I was asked by my friends to take their senior pictures,” Kpukuyou tells CR. “When I shared those images with my mother she got extremely excited and […]

For the bulk of 2020, ecommerce was a vital lifeline for many businesses, with everyone from restaurants to retail brands presenting their offering online in novel ways. While ecommerce might have been a stopgap for many brands, others have prioritised this space for years. For those brands – brands like luxury fashion platform Farfetch – […]

BOO! Halloween is right around the corner—what better day to write some spooky stories? Sharpen your pencil and take a stab at one of these Halloween writing prompts! Scary Stories Connect With Readers in Big Ways Writers write to get a reaction out of their readers. No matter the genre, you want your reader to feel something […]

It can sometimes feel like you’re never the right age. For a while you’re too young to be taken seriously, then suddenly you’re too old to be relevant. In this edition of Creative Review, we take some of the issues that relate to ageing and creativity to task, beginning with a look at advertising and […]