A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data.  What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive?  Don’t throw in the towel just yet! There’s a ton you can do with […]

Wagamama has taken a humorous approach to highlighting its environmental credentials in this new ad, which features a Godzilla-style monster rampaging through a city. It turns out there’s a focus to Vegamama’s rage – she’s angry at how we’ve treated the planet and the spot sees her take aim at an offshore oil rig and […]

It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some […]

The ECB has been expanding cricket’s horizons with the launch of a new tournament, The Hundred, this year. We look at how it’s been designed to breathe new life into the sport Cricket is currently undergoing something of a revolution. In its latest bid to attract younger and more diverse audiences to the sport, this […]

One of the biggest benefits of NFTs is the financial freedom they provide to artists. Take a scroll through ‘NFT Twitter’ and you’ll see a myriad of posts celebrating the ability to earn a living from art that hadn’t existed pre-NFTs entering the mainstream.  It may sound like the market has provided a silver bullet […]

Have you ever tried to write a scene that starts in medias res? Do you know what in medias res is—or want to learn more about it? One way to tell a story is to introduce the reader to the environment of the story. Descriptions of the setting can be a way to introduce the […]

Japan, 1998. All images: © Bruce Gilden Bruce Gilden is renowned for his unforgiving, in-your-face photographs of passers-by he has met on streets all over the world. He is drawn to those on the margins of life – a trait that has led to accusations of exploitation, though in a 2019 interview with the Guardian he […]

Themed ‘the year ahead’, the Festival of Marketing is happening virtually again this year, meaning that if you miss the live broadcast of a talk, you can always tune in again later. There is an ocean of content to be discovered across the four days, with sessions straddling everything from transforming your business to getting […]

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. […]

In the late 70s, two Americans living in Paris found themselves wishing for a restaurant resource that reflected the opinions of their foodie friends rather than those of professional critics or mystery reviewers. The couple, Nina and Tim Zagat, ended up creating the guide they’d always wanted themselves. The subsequent success of what became the […]