Duolingo’s creative director James Kuczynski speaks to CR about how the app keeps users engaged, but also how it translates a sense of fun into its communications Duolingo was launched in 2011 by co-founders Luis von Ahn (CEO) and Severin Hacker (CTO) with a mission to develop the best education app in the world and […]

Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people are active on that platform […]

Described as the ‘hug’ logo, the new wraparound appearance of the identity was inspired by its positioning on packaging including cans and bottles. The new campaign was created by Wieden + Kennedy London with KnownUnknown, a global network of independent talent, brought in by Coke to craft the visual look, including all photography, animations and […]

Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight […]

There is something inherently romantic about looking back through old film photographs, with their ability to act as windows into our past and help us rediscover intimate moments. Re-capturing these moments is the mission of the Anonymous Project, founded by filmmaker Lee Shulman to collect and preserve colour slides from all around the world that […]

From The Odyssey to Star Wars to Toy Story, the Hero’s Journey is the foundation of millennia of storytelling. But before any hero can embark on their journey, they must start in the ordinary world. How can you leverage this world and the hero’s journey in your own writing? In storytelling, the hero’s journey has to do with […]

As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing. Before […]

Long nails pressed seductively into egg yolks and a suited man drenched in spaghetti make for classic Maurizio Cattelan and Pierpaolo Ferrari fare If the prospect of a rapidly arriving new year feels frightening, take solace in the Toiletpaper 2022 calendar – a food-filled frolic of bizarre imagery that lives somewhere between 70s cookbooks and […]

As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full suite of analytics to help you make strategic decisions.  While marketing trends may come and go, it’s inarguable that data analytics are here to stay. As our tools get smarter, […]

Wieden + Kennedy Tokyo’s ECD discusses his experiences working everywhere from Shanghai to London, and explains what it takes to be successful as a globetrotting ad creative Over the course of his 20-year career, Scott Dungate has created work for a huge array of businesses, from rebranding Sainsbury’s, to being the creative director on global […]