How do you write a best-selling novel or an award-winning screenplay? You might say, great writing or unique characters or thrilling conflict. But so much of writing a great story is knowing and mastering the type of story you’re trying to tell. What are the types of stories? And how do you use them to tell […]

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, […]

For all of the attention flowing toward NFTs in recent months, a lot of the focus has been on the massive amount of money in the space — and for good reason. A $69 million sale for Beeple. A $124,205 cartoon of an ape. $1 billion in NFT sales during the last week of August. […]

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending […]

Opened in September this year, the new 250km network – which will comprise 12 routes by 2026 – promises Lyon residents a safer set of cycle lanes, and is named, says Spintank president Nicolas Vanbremeersch, to suggest “a sense of status and importance within the public space”. The paths are separated from roads and pavements, […]

Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools relies on one system, making scaling difficult. As enterprises strive […]

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, […]

Smartphones are a typical feature of exhibition experiences nowadays, primarily used as a way to make a personal record of our time there. However a new show at New York’s International Center of Photography (ICP) flips the direction of this relationship: the pieces in the exhibition have been made with a phone to capture the […]

I published my new book, The Write Structure, last week, and it’s been amazing to see the response. People are getting so much out of the book. It’s always an honor to get the chance to help people with their writing, but it’s even more rewarding when the help is making a huge difference. But […]

If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to […]