Being desired by customers is a dream come true for many brands. While a successful brand will have a decent ­following, it takes a special kind of something to cultivate a dedicated, ­‘religious following’, where ­consumers follow every launch, every update, every move a brand makes. So what does it take to whip up this […]

Working in the creative industries inevitably involves rejection and doubt. But those are also the elements that can lead to greatness, writes Richard Holman If you’re a creative person, perhaps someone who makes a living from their imagination, there’s a good chance you were first inspired to pick up a pen, a camera, a paintbrush […]

The illustrator imagined “everyday scenes, smells and sounds” for the homeware brand’s new range of place-inspired scents Locations including the hot springs of Japan, the cobbled streets of Copenhagen and the remote mountains of Marrakesh all formed the starting point for Earl of East’s new line of air fresheners. A fragrance featuring a mix of […]

Spread across three hefty volumes, The Outlands traces the route from William Eggleston’s birthplace of Memphis back to old Mississippi, where he was raised. The Outlands embodies everything Eggleston has brought to contemporary photography, including an attention to detail and bold experiments in colour. It also asks the reader to have patience, since the sequencing […]

Illustrator Enikő Eged began taking commissions for her work in her mid-20s having studied graphic design at the University of Fine Arts in Budapest. “I enjoyed working together in a small team with my friends, and I also learned and experimented with a lot of techniques,” says Eged of her time there. “During my Erasmus […]

“Winners don’t write manifestos,” jokes Scott King, who, all the same, has just finished writing one. It’s hard to believe that King – a former art director for i-D, creative director for Sleazenation, and professor of visual communication at the University of the Arts London – really belongs in the ‘loser’ camp, but his comment is […]

The Squirrels programme aims to support young people in deprived communities most affected by the pandemic and also bring in families that may be new to Scouts. Its branding is bright, playful and fun and features its own logo, featuring a squirrel as the ‘S’. The logo will eventually be used alone, when the Squirrels […]

TikTok is absolutely huge right now—and will be long into the future.  It has almost 100 million monthly active users in the U.S. alone, and is one of the most downloaded apps on the App Store, topping giants like YouTube, Instagram, and WhatsApp. Why has it become so popular? TikTok has boomed due to the […]

There have been many, many statistics thrown at the public during the pandemic. Yet while these numbers serve a useful purpose, one downside of so many stats is the risk that they become meaningless along the way. One such example is in recent reports that two in five frontline staff are suffering with PTSD as […]

Readers love the ending of stories, but do you feel like you don’t know how to write a really good ending? It may seem a little odd to talk about story endings when you haven’t even started writing. Deciding on the type of ending you want, however, is an important part of planning a book. […]