Part owned by Jamie Vardy, the club has dropped Rhinos from its name and will now be known as Rochester New York FC. It has also unveiled a sleek rebrand of its crest and overall visual identity as it returns to professional leagues after four years Ahead of the 2022 season, Rochester Rhinos has launched […]

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job […]

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.  This Week’s Round-Up of Leadership and Communication Blogs: Jeff Bezos Signals a Huge Shift in Amazon’s MissionBy Jon Picoult (@JonPicoult), Watermark ConsultingJeff Bezos made an important addition the company mission and it focuses on their employees. “Amazon CEO Jeff Bezos has […]

Scottish photographer Liam Wong is following up his lauded book TO:KY:OO with a new title that sees him branch away from the Japanese capital for his stirring depictions of nighttime cityscapes. Published by Volume, After Dark singles out moments of solitude in some of the world’s biggest cities, including Hong Kong, London, Seoul, Paris, and […]

You want to write a book. Maybe you have a great story idea. Maybe you have a big idea you want to share with the world. Maybe people have told you, “Your life should be made into a book!” But first, you have to learn how to write a book. The problem for the first-time […]

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry […]

The renovated pitch, at the community centre in Madeira, Portugal, where Cristiano Ronaldo spent his early years, accompanies a new ad celebrating his record as the leading goal scorer for a men’s national team The goal features embroidered text stating ‘Greatness starts with a goal’ and its crossbars show an illustrated timeline of Ronaldo’s career […]

In her latest Exposure column, Gem Fletcher profiles photographer Yana Wernicke, whose work explores the profound relationship between humans and animals In Why Look at Animals?, the art critic John Berger describes how the ancient relationship ­between humans and nature has broken down, how the animals that used to be the centre of our existence […]

If you’ve ever written an essay or research paper, you’ve probably been told not to use contractions. However, what about contractions in writing? When you’re writing a book, can you use them? Does this differ in academic writing and scholarly writing? Contractions are a type of informal writing, and yet, they sound far more natural […]

Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can […]