Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something […]

“I think the attraction of illustration is that telling different stories makes you grow and empathise with other realities,” says Barcelona-based illustrator Gastón Mendieta. With an interest in drawing from an early age, after art school Mendieta experimented for a while before he landed on illustration as a career. Since then, he’s been building a […]

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising […]

Untangling by Jameisha Prescod The winner of the single image prize is London-based journalist and filmmaker Jameisha Prescod for her photograph Untangling – a self-portrait examining the impact of lockdown on her experience of depression. Having been forced to eat, work, sleep and socialise in the same room, Prescod took up knitting as a means […]

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […]

As genres such as hip-hop and grime cement their position in the mainstream, we explore how the brand world is increasingly taking note When Travis Scott releases his own McDonald’s meal, Skepta creates a trainer with Nike and Cardi B is the face of everything from Pepsi to Reebok, it’s safe to say that rap […]

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy.  Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake.  […]

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your […]

Covid has shown the need for brands and services that are designed with humans at their core, rather than the bells and whistles of technology, says Wayne Deakin, ECD, EMEA at Huge If there’s one thing all brand owners can and should learn from the past 18 months, it’s the importance of designing products, services […]

Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing […]