The new ad campaign, which launches the VW Tiguan car, is based on research in Australia, which revealed that 79% of drivers in the country have some kind of road anxiety. Parallel parking proves the most horrifying, with a full 59% of those spoken to saying they feared performing the manoeuvre. Other fears including navigating […]

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its […]

You have an amazing idea for a protagonist, but for some reason, your story idea doesn’t excite you in the way you hoped. You’re lacking a fearsome villain, and you’re stumped about how to write a villain that feels real. That really raises the stakes. That stands out. Villains make our heroes. Without Voldemort, Harry […]

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their […]

The lettering was originally designed by Wyman in 1976, as part of a proposal for the American Bicentennial – celebrating the country being established as an independent republic. Prior to this, Wyman was perhaps best known for his work on the Mexico City 1968 Olympics Games, and it seems that his Bicentennial lettering also owes […]

As part of our series on creative businesses set up during the pandemic, we speak to Foundation, the auction platform for digital art and NFTs about how their digital-first approach is working for them Foundation was founded as a platform to provide an alternative to traditional art auctions and the way work is bought and […]

Those leading ad agencies today are taking increasingly unconventional paths to the top and often emerging via the worlds of design and film. It is a change for the better, says our advertising correspondent Ben Kay I’m delighted that advertising appears keen to redress decades of imbalance in gender, ethnicity and socio-economic circumstance, but I’d […]

Design agency SomeOne has created a new design system that knits together the group’s seven museums National Museums Liverpool has unveiled an updated visual identity designed to bring together its various institutions, which under the previous disparate branding left visitors unaware that the venues were all part of the museum group. The new branding by […]

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer […]

The Weavers Factory, a gallery based in Greater Manchester, worked with MMU to compile a shortlist of 15 students from the course for its annual print prize. Five have been chosen as winners: Lucy Morris, Sam Wagstaff, William Dobbs, Caitlan Hargreaves, and Dylan Woodall. As part of the prize, the gallery founders – Julian Bovis […]