Remembrance day means a lot to many people. The focus is on a day to commemorate the brave American soldiers who perished in the fight for this country. For many, Memorial Day weekend is also the start of summer and an opportunity to get involved in the annual Christmas shopping event. The shopping event is […]

Shelter's new brand identity was created by Superunion and features a red arrow formed by brush strokes. The intent is to bring back to the logo a sense of the activism that was at the core of the charity when it was founded in the 1960s, while also referencing the shape of a roof that […]

How do you maximize your exposure? If you ask ten marketers this question, you will likely get many similar answers: Google ads, social media marketing, etc. You ask which platforms have massive traffic and high conversion rates. Imagine you are a marketer for a local business. How do you maximize your exposure now? Those digital […]

Cephas Williams and the mental health charity Mind of Hammersmith, Fulham, Ealing and Hounslow in London have teamed up a year after the murder of George Floyd to spread a message of hope for black boys in the community. The World I Want to See is a collection of letters that emerged from a series […]

The director and former creative director of Wieden + Kennedy looks back on the lessons he learned when he peeled off the "veneer" of advertising to make people laugh, cry and really believe in what they are just see Authenticity has been a buzzword in the advertising industry for years. If all you can do […]

Victo Ngai is an LA-based illustrator from Hong Kong. She has created editorial illustrations for titles such as the New York Times and New Yorker, while also working on storyboards and animation art for NBC and Dreamworks. "I was an only child born to working parents with a migrant background. We moved a lot when […]

With more than a billion visitors a month, Bing is an extremely popular search engine. Sure, it's nowhere near as popular as the world's largest search engine, Google, but it's a formidable and powerful platform in itself. When running a paid advertising campaign it can be a mistake to ignore Bing and all of the […]

When Franklin Loufrani marked the iconic symbol for smiling faces in 1971, he coined the term “smiley face”. Over the next five decades, The Smiley Company has grown into a global licensed lifestyle brand with a defiantly optimistic outlook. A simple mantra gave birth to the brand: "Take your time to smile". "Back then, this […]

Today I want to talk about fear. Fear of Writing, Fear of Sharing Your Work, Fear of Publishing – and How to Get Over It. Writers are scared every day. The self-doubt. The fear of failure. And, oh, the vulnerability. Writing is hard enough with all the self-assessment and doubts about your abilities. But then […]

When you have a website you need to know what bots are and how to find your website and what they can do (intentionally or indirectly) to frustrate your online marketing efforts. Blocking bots can be a necessity to protect your website's speed, users, and security. Let's talk about what bots are and how you […]