You spend hours as a management team tirelessly working on your company's strategic plan. Data points are checked, the future is envisaged, and the words are carefully chosen to describe where you are going from here. You leave your two-day meeting with confidence in your strategic plan and are enthusiastic about your future path. But […]

Do you get nervous when you start a book? Is it taking you forever to write this book, and is it why you eventually give up? As you learn to write faster, you not only increase your writing productivity, but you also learn how to become a better writer completing projects in the process. Writing […]

Everyone loves a good story. So why not for business? Facebook stories are great for getting and holding attention in a world where attention is our currency. The platform offers various customization options to make your stories more attractive and convert more leads. Here are some of the actionable steps you can take to implement […]

"Filming in Northern Ireland, which has been between London and Belfast for a number of years, has always felt instinctual, ”says photographer Scott Gallagher. "I think if you move away from your hometown and go back, you will see the place differently and it is natural that you want to stand up for where you […]

Along with other lonely indoor leisure pursuits like reading and box set binging, the humble puzzle is booming during lockdown. With their focus on eye-catching colors and aesthetically pleasing backdrops, emerging puzzle brands such as Jiggy, Whiled and Piecework have achieved what was considered impossible before the pandemic: making the puzzle cool again. Another of […]

Since it was founded in 2014, the electrically powered racing brand Formula E has had problems attracting motorsport enthusiasts to the same extent as their F1 counterparts. The 2018 renaming of Prophet was aimed at combating this problem and focused on the unique offering of its races that take place on the streets of the […]

If you run or start an e-commerce business, you may have heard the term "minimum order quantity" or MOQ. If you've heard about it, you likely feel at ease. There is advice for and against this method. This makes it difficult to decide if it is the right choice for you, especially if you don't […]

Finding things to make fun of in the middle of a pandemic is not an easy task. In the past 12 months, brands and advertising agencies have faced the challenge admirably. The latest is Extra Gum, which launched a TV campaign by Chicago agency Energy BBDO that explores all the things that made Lockdown so […]

If you are reading this, you will want to be a better writer. However, it's hard to become a better writer, isn't it? It's more art than science. There are hundreds of writing rules, thousands of words you need to know, and millions of ways you can write a simple message. There are also words […]

Have you ever felt that someone was watching you online? The shoes you were just looking for on Amazon suddenly appear in ads on Facebook. You might see ads on YouTube for a resort you researched for an upcoming vacation. The truth is that you are being watched. In fact, marketers have been using cookies […]