As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their goods and expand their reach. In fact, Shopify dominates nearly 20 percent of the ecommerce market share. That's not all. With millions of active buyers on the platform, brands have many opportunities to grow […]

Employee to manager: "I'm starving!" Food for thought on the difference between information and communication: Employees are bombarded with information, but starved for importance. Communication only takes place when an exchange leads to a common meaning. Communication is about facilitating dialogue. To build a successful team, you need to create a culture where dialogue on […]

The director duo cut their teeth and created unusual animated images for artists like Bjork as part of Lynn Fox. They reflect on how architecture affects their work, what elements advertisements often overlook, and what the future of music videos will be Christian Mckenzie and Patrick Chen became known in the early 2000s as part […]

If video marketing is your thing, there is no better channel than YouTube. It is the second most visited website on the entire Internet with over 2 billion users, has virtually no competition, and consumers are increasingly spending more time watching more videos online. With this flurry of consumer attention, it's no wonder companies are […]

Titles like Chimamanda Ngozi Adichie's Americanah and Naomi Klein's No Logo are included in the series, which promises to bring together some of the greatest books of recent times These new editions give popular titles a new range of covers, wrap them in two-tone palettes, and include graphics inspired by the content of each title. […]

Have you ever thought that a difficult advertising campaign outside of the country would do better? International PPC campaigns work best when you understand your target audience and speak to the local culture. Here are seven top tips for running international PPC ads that will give you the knowledge you need to be successful anywhere […]

Art director Gem Fletcher shows the work of Balarama Heller, a photographer whose work is rooted in the exploration of nature and spirituality, in vivid colors Balarama Heller's photographs have a hypnagogic quality. The artist, who lives in New York, conjures up images of invisible worlds that let the viewer float in a visceral area […]

From high fashion to a terrible fashion sense, wherever we fall on the spectrum, fashion marketing comes online, on television, in catalogs, on billboards, window shopping and more. We are bombarded with messages of what to wear and why. If you're on the marketing or sales side of fashion, how do you use your message […]

The cat food brand's sleep-promoting film features everything from ASMR to meditation techniques to combat wake-up calls in cats at 4 a.m. In the past few years, we've seen ASMR (aka Autonomous Sensory Meridian Response) shift from a niche fad into the mainstream, with a number of brands upside down. Now the trend has another […]

A recent study found that 70 percent of Americans shop online more than ever. Ecommerce is booming and there has never been a better time to open an online store. One of the best platforms to start your ecommerce store with is Shopify. Why do so many people love Shopify? In part because of its: […]