The latest ad, created as part of Channel 4's annual Diversity in Advertising Award, which will receive £ 1 million commercial airtime funding for the winning campaign, has been launched. This time around, attendees were asked to launch campaigns that focused on authentic representation of British Black, Asian and ethnic minority groups in television advertising, […]

Email marketing is one of the most important strategic channels in a marketer's toolkit. According to the UK's DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. The success rate of email marketing is based on its high ROI, which, according to the DMA, is […]

We speak to alumni of Fabrica, with support from Benetton and the Design Museum's Designers in Residence program, about the appeal of a creative residence and how the experience has influenced their practice The concept of artist-in-residence goes back to the early 20th century when art-loving benefactors offered artists studio spaces in which they could […]

Are you ready for X Reality? It also comes along with a host of exciting business and marketing opportunities. Here's what it is, why it matters, and how you can use it to grow your business. What is X reality? X Reality is the abbreviation for Extended Reality. Sometimes referred to as cross reality, it […]

Digital experiences exploded during the global pandemic. As physical events are reintroduced in many countries, we talk to the people behind the Club Qu virtual nightclub about how we get inspiration from gaming and why digital events aren't going away After a long wait, the return of nightlife as we once knew it is finally […]

There are many misconceptions about online reputation management. Some people think it's just social media monitoring, while others believe it has something to do with public relations, and still others have no idea what impact it can have on sales. In this guide, I'll cover the role of online reputation management in today's digital age, […]

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts. This week's roundup of this week's leadership and communication blogs: 7 steps for business leaders after the George Floyd caseBy Jen Colletta (@JenColletta via @HRExecMag), Human Resources ManagerDiverse & Engaged CEO Dee C. Marshall offers 7 immediate actions CEOs […]

Unilever-owned Dove has renewed its fight against unrealistic standards of beauty with a new campaign highlighting the damage caused by heavily edited selfies on social media. The focus of the campaign is a 60-second film by Benito Montorio, called reverse selfie. The brand says it is a continuation of their hugely successful Evolution advertising campaign […]

If you're serious about digital marketing, you've probably spent thousands of dollars on testing, experimentation, and workshopping only to find that you just can't reach your target audience. This is where Amazon Posts comes in. Amazon is more than just integrating social media into online retail. Their Posts initiative reworked what social media marketing could […]

The director, who worked for Great Ormond Street and BBC2, based the film on the lyrics of the song, which made her think of someone writing to a friend on another planet. In the video, Dora – who was inexplicably stranded on the moon with a snake – receives a letter from her friend persuading […]