In recent years the sports brand has used its founding philosophy as the basis of its marketing campaigns, resulting in authentic, thoughtful and impactful work ASICS’ roots date back to 1949 when Kihachiro Onitsuka, a former military officer, established Onitsuka Co in Kobe, Japan. Onitsuka had a passion for health and fitness and he set […]

Alex Prager’s new exhibition, Part Two: Run, is the concluding chapter of her investigation into social upheaval and humans’ response to it, which began with her exhibition Part One: The Mountain that debuted this time last year. The exhibition’s name stems from its central component – a short film called Run, which is in turn […]

The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end […]

How do you tell a story? Not how do you construct a story, or how do you structure and plot a story. How do you actually tell a story? When I think about storytelling at its most basic, I think about our earliest ancestors, sitting around a campfire, sharing stories about their lives, the adventures […]

As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm At one time, the prospect of a four-day work week – followed by three blissful days of freedom – would have felt like a distant dream to […]

Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition”. The new branding will launch in full by the end of 2023, and hopes to put a modern face on the […]

The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability When blockchain technology arrived on everybody’s radar in 2021, it soon attracted criticism from people who flagged the energy-intensive process typically […]

One thing I love about writing as a craft is that you’re never “done.” No matter how good you get, there’s always something to learn. I’ve been writing for a while now, but I’m always on the lookout for another way to improve my craft. One such tool out there is Masterclass. You may have […]

Founded in 2014, checkout platform Bolt offers one-click payments for over 300 retailers. Perhaps unsurprisingly, in a time of ever-increasing convenience, the company has raised millions of dollars in investment, taking it to the level of a ‘decacorn’ – that’s a startup with a value of $10b+, for readers outside the world of venture capital. […]

As the actor admires the bevy of A-list names on the streaming platform’s roster, he becomes increasingly neurotic about why he isn’t one of them As the battle for new subscribers ramps up, streaming platforms are increasingly having to bring out the big guns to stand a chance of competing. This is the premise of […]