Instagram is very popular. The image-heavy platform is the fifth most popular social media network in the world with over 1.2 billion users. If you are not present on Instagram, you are missing out on building audiences and increasing your sales. To get the most out of Instagram, create a solid Instagram bio so that […]

With It & # 39; s Finger Lickin & # 39; Good on hold, the fast food brand is trying some alternative slogans for size – and you're already familiar with these In Mutter's April Fool's joke campaign, KFC relies on iconic slogans such as "Because you're worth it", "The power of dreams", "Every little […]

Are you in a crowded industry and can't stand out from the crowd? Does your brand work in a niche with a small audience? If you answered yes to any of these questions, you know reaching out to your target audience isn't a walk in the park. This is exactly why you need to use […]

NFTs were all over the news, creating a mixture of confusion and excitement alike. Here, James Britton, Group Managing Director at Stink Studios, examines what opportunities they could open up for artists and designers Like many people, I have tried hard to deal with NFTs. As the cryptosphere continues to move from the edge to […]

Data is godsend for marketers, and it helps us serve our audiences with better, more relevant ads. Regardless of what we think, consumers aren't always fans of data-centric advertising. According to the Pew Research Center, four in five Americans say the benefits of data collection are outweighed by the potential risks, while the same proportion […]

Towards the end of last year, D&AD launched its free digital yearbook. This has made the best work in the industry more accessible than ever, but also many creatives have felt that the power of the printed page has been overlooked. D&AD digital-only year disappointments included creative team Rhys Hughes and Barret Helander, who work […]

In our digital world, it seems like all marketing is done online. However, doing so would mean ignoring an incredibly effective strategy – outdoor advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while, as you guessed, they are away from their home. While this can evoke images of billboards in NYC Times […]

As more people gain access to COVID-19 vaccination, employers are reviewing their virus-related policies to ensure that the policies they are setting are appropriate for today's "new normal" and the public health tools available. Our position is that every employee should be vaccinated to ensure a safe work environment. While timely policy updates are key […]

The past year has put a new focus on our surroundings and an acute awareness of whether areas are truly serving their communities. We examine how place branding and marketing have been adjusted to reflect this "Nobody has ever really explained to me that places are in competition," says Simon Yewdall, strategy director at dn […]

While Twitter was once purely a platform for exchanging thoughts, the channel has evolved and become a source of unlimited audience reach for the savvy marketer. With 166 million active users per day, it's no wonder marketers are flocking to the social platform. It may have been enough for businesses to share funny tweets or […]