The new imprint for contemporary classical music starts with a visual language that reflects the label's cross-border approach to music Brighton-based brand studio Baxter & Bailey directed the visual identity, creative direction, packaging and movement design for Nomad, a new contemporary classical music imprint launched by Galya Bisengalieva. The Kazakh-British violinist and director of the […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Make no mistake: running a website is difficult. There are so many areas to focus on, from content creation to management to maintaining a website via updates. The good news is that WordPress […]

The pandemic has forced creative companies of all kinds to completely rethink their working model: a baptism of fire that has put a new hybrid future to the test. When it came to creating entertainment content, studios equipped with a state-of-the-art kit with jaw-dropping processing power suddenly had to decamp and work remotely – without […]

Optimizing the conversion rate isn't an easy game, especially when you're the new kid on the block. One of the best ways to improve the CRO is through A / B testing capabilities on your website. The real challenge at CRO is knowing how to start and what to test. This post covers the latter. […]

As you will no doubt be all too aware, the world is not a very fun place right now. But that seems even more of a reason for us to turn our attention to humor and find out what makes us laugh these days and why. The February / March 2021 edition of Creative Review […]

As the competition gets tougher by the day, ecommerce businesses need to pull out all the stops to make sure they keep beating the competition. A simple yet powerful marketing tool that you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more […]

Most brands are committed to creating customer experiences that are as simple and smooth as possible. Still, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a little friction is a good thing There is a growing cult in marketing. I'm talking about the cult of brand experiences that are seamless and barrier-free. Brands that do […]

Building a successful startup is difficult. Without access to seed capital, it's even more difficult. However, if you have a great business plan and are able to get your brand going, crowdfunding stocks might be the perfect option for your business. New laws are opening up this crowdfunding option, making it a more viable method […]

Telling stories with a purpose Sometimes executives are so busy getting an audience's attention that they miss the point. For example, a personal anecdote is great, but only if it's related to what you're trying to communicate. In other words, it doesn't matter if your son won the state high school basketball tournament unless his […]

The Holdforheinz.com website was developed for the more patient ketchup aficionado among us and includes a targeted loading process to show that “good things take time”. Readers remembering the glory days of the modem might have assumed painfully slow loads were a thing of the past, but last week Heinz celebrated its 57 strains with […]