4creative designed and prototyped the Stream Free 4000 mobile urinal – which is the star of a QVC-style ad promoting the broadcaster’s comedy box sets Comedy fans won’t even have to worry about getting up for a pee while watching, according to the film, which advertises a fictional portable urinal (as well as the broadcaster’s […]

Have you seen the social media buzz about AI story generators and other artificial intelligence writing software like ChatGPT? The breakthroughs in AI have prompted a discussion about how we write and the ethics of AI-assisted writing. At the same time, there are also real-world uses AI software, including generating story ideas to research papers […]

Vince Frost is feeling reflective. The designer is in the middle of a long overdue visit to London when CR catches up with him, in what is one of his first trips since the onset of the pandemic and Australia’s decision to close its borders to the rest of the world. It also happens to […]

For the last 12 years, the Emirates Stadium in north London has been wrapped with images of iconic players from Arsenal’s past. Many of those familiar faces will still adorn the building’s exterior, but in an altogether different – and far more individual – style, as the club reveals a new suite of artworks to […]

Directed by Edgar Wright, the amusing spot suggests a new code for signalling that you fancy a McDonald’s Leo Burnett’s latest ad campaign for McDonald’s sees the brand’s iconic golden arches logo take centre stage, as a group of office workers join a stampede to the fast food store, instigated by just a post-it note […]

Ikea can improve any home, even if you’re a troll living beneath a damp and gloomy bridge, says the latest ad from the furniture giant Nick Ball directs the two-minute film, which was created by ad agency Rethink Canada. It takes place in a world where trolls are not only real, they’re curmudgeonly toll collectors […]

Exposition Inciting Incident Rising Action/Progressive Complications Crisis Climax Denouement The climax is the fifth and penultimate element in the dramatic structure, occurring just after the crisis and just before the denouement or resolution. Since the denouement is usually just one or two scenes long, the climax is usually very close to the end of a […]

Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very beginning of a project “You don’t need a weatherman to know which way the wind blows,” said Bob Dylan, and […]

Chai has a long and illustrious history among Indian and South Asian communities. Less well known are the similarities between the spices traditionally used in the tea and those associated with spiced rums. Sawai is a new alcohol brand that draws on those similarities in the form of its chai-spiced rum. Infused with botanicals including […]

When we read books with characters we love, we can learn how to write our own characters by studying what details the writers included. Which details do you need? Let’s look at the advice Stephen King gives in his book On Writing: A Memoir of the Craft about good description and apply it to two […]