Isolation, boredom, and prolonged screen time can prove to be heady cocktails that lead us to do things that we normally wouldn't and that we may regret in the morning. It's a perfect storm for advertisers: digital and app-based placements have never been so lucrative. But there's a reason many of us find certain ads […]

Do you enjoy writing fanfiction but are having trouble getting started? Do you enjoy using fanfiction prompts to practice writing? Or are you wondering if writing fanfiction is even benefiting your writing? Fanfiction gets a bad rap. Anyone can write something and make it available for people to read. For this reason there is often […]

Whether you're a retailer, seller, or creative, social proof is everything. If you expect someone to buy from you, you have to show them that others trust you and have had good experiences with your company. A popular way to do this has been through Google Trusted Stores. The platform offers Google's seal of approval […]

To fuel engagement, you will help employees personalize their strategy and understand how it fits in with it. I have previously written about research from a variety of sources that suggests that employees do not understand overall company strategy. In other words, they don't understand how to fit in. And that's a missed opportunity. This […]

MPC Creative's campaign reveals a secret to viewers – seen through the eyes of pro driver Lucien Clarke – that there is actually a pub hidden behind the Palace London store. At first glance, it's a traditional London drunkard with its old, dingy carpet and beer stoves, but a closer look reveals a surprise. Bottles, […]

Uncommon's Unthink Money campaign for the finance app features a scaly mascot and a series of long-form ads that demystify the science behind spending The Yolt app helps people manage their money, puts bank accounts and credit cards in one place, and offers users prompts and challenges to save. To highlight the way the app […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. You want people to trust your site and this requires a valid Secure Sockets Layer (SSL) certificate. SSL certificates are issued by a certification authority and build trust in two important ways: The […]

Do you ever wish you could predict the future? Me too. If you could just predict what will shape business trends or what your customers will need, you could be planning and growing your business, right? Well there is good news. While we don't have a crystal ball, it is entirely possible to get a […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Do you need a website builder that can help you create beautiful websites without learning all the technical stuff? Squarespace is an intuitive site builder that is an easy and quick way to […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. You start a new website, google the domain name to see if it's free, and find that it's already been taken over by someone else. Too bad. This mostly happens. The registration of […]