There is a decidedly dreamlike quality that Hollie Fernando's photography fulfills. Inspired by the rich color palettes, lighting styles, and symbolic features traditionally seen in classic paintings, her images of people and places feel delicate and powerful at the same time. The Brighton-based photographer discovered her creative streak at an early age, whether building fairy […]

LinkedIn was founded in 2003 and has become the most popular social network for professionals. With over 700 million users worldwide, it is one of the largest social media platforms today. That's why every brand should use LinkedIn to grow their brand. One way to do this is to create a LinkedIn newsletter. What is […]

Employees who are strongly committed to their work work better than their less committed colleagues and increase company results. Unsurprisingly, building employee engagement involves two-way communication – both to and from employees. Leadercommunicators – leaders who understand the importance of communication and know how not to lead without communicating well – involve employees in various […]

While art shown indoors has temporarily lost its audience to the pandemic, street art is on the rise. Here Hazel Davis reflects on how the medium is becoming more and more part of the art world and still can be used as a force for change This month, American street artist Futura announced that he […]

Hey, did you try to apply The Hero's Journey to your book? Have you ever wondered why the Star Wars hero's journey is a perfect example of this? The Hero's Journey is for sure the most widely used and popular narrative structure in human history. It appeals to readers in a way that is as […]

How confident do you feel about your digital marketing strategy? If you don't see the results you were hoping for, this guide will take you through a 21-day digital marketing challenge that can help you achieve your digital marketing goals. A 21-day digital marketing challenge Whether you're a seasoned digital marketing veteran or a complete […]

Walk down a city street and it will only take a few minutes – maybe seconds – to spot a Nike Swoosh. Over its nearly 50-year lifespan, the logomark has grown into an ubiquitous addition to our visual landscape that is so easy to identify that half of that time it stood on its own […]

If you want to grow your small business in 2021 and beyond, you need to organize every aspect of your business. This can be tricky if your small business doesn't have the money or resources to put in place systems that result in a long-term organization. I know from personal experience that even when you […]

Many projects come and go, with tight deadlines and quick turnarounds that feel firmly anchored in the creative world. However, there are some projects that linger or clients that keep coming back and what started out as a one-off turns into a long-term commitment filled with ups and downs. To get an idea of ​​what's […]

Video is a powerful marketing tool – it can increase traffic, leads, and (most importantly) sales. In fact, 78% of video marketers say video directly drives sales. There are currently two ways to place videos on your landing pages or website: linking or embedding videos. Both will help you take advantage of the power of […]