Bet you just got a great story idea. I bet you have several. But can this idea of ​​history stand up to the length of a novel? If not, have you tried turning your story idea into a book premise? Do you know the difference I didn't do that in my early years as a […]

There are more ways than ever to use digital AI to optimize the marketing funnel, including responsive ads. In the early stages of digital marketing, if you want to find out if an ad copy is effective, you need to manually test your ads across location, age, and demographics. This process can take months to […]

Bukola Garry was named the first Director of Diversity, Equality and Inclusion at adam & eveDDB and came from Havas, where she has held the position of Manager for Diversity and Inclusion since 2018. Garry's appointment is part of the agency's drive to embed a "proactive anti-racist and positively inclusive philosophy" and follows a review […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. You need a solid online presence these days. The best way to achieve this is by starting a blog, website, or ecommerce store. Before you can start this, however, you'll need a domain […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. What do sites like Bloomberg, Disney, BBC America, MTV and Facebook have in common? They all use the WordPress Content Management System (CMS) to power their websites. In all fairness we are not […]

Let's talk about BERT. No, not Bert and Ernie, but the Google update. What is it, why is it important and what do you have to do? Well, Google BERT was actually a pretty big update affecting 1 out of 10 searches. Before we dive into the SEO implications, let's dig into this update. What […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Are you planning an online shop? Your timing couldn't be better. The ongoing pandemic has seen online shopping skyrocket and most people staying at home. However, this doesn't take away the challenges of […]

In his terrifying new BBC adaptation of the crimes of Conman and serial killer Charles Sobhraj, director Tom Shankland discusses the challenges of bringing viewers back to the 1970s hippie trail in Southeast Asia Given our insatiable appetite for real crime, it's surprising that the story of Charles Sobhraj isn't already mythologized in pop culture […]

Marketers have pondered, argued, and implemented personalization tactics for the past several years. Why in the world should I promote depersonalized marketing? If you're like most avid marketers, try to keep up with personalization. You may have tried retargeting, creating targeted landing pages, and using dynamic ads. You digest as much of the content as […]

While many of us have embarked on personal creative projects during the pandemic, this is certainly one of the most unexpected. Siedentopf describes the initiative, entitled Tribute, as "the ultimate homage to this icon of the 21st century" – and that is no exaggeration. After Siedentopf had dug several meters into the earth, he plastered […]