Middle Parcs Europe’s rebrand goes again to nature

Middle Parcs Europe’s rebrand goes again to nature

The green bird and blue type that were the focal point of the holiday brand’s previous identity have been replaced with a softer colour palette and a tree-shaped symbol that DesignStudio says harks back to the company’s mission of reconnecting guests with nature. Center Parcs Europe has 29 holiday destinations across mainland Europe, including Parcs […]



The right way to Make Cash Writing a Guide: First Steps to Profitable Earnings Streams

The right way to Make Cash Writing a Guide: First Steps to Profitable Earnings Streams

Many aspiring writers believe that once they finish and publish the book, the money will just roll in without any further action or plan! In fact, every time I visit a school to share my books, I can count on one bright-eyed first grader raising their hand to ask, “Are you rich?” This question makes […]



The Grossman Group’s High Management & Communication Blogs in 2022

The Grossman Group’s High Management & Communication Blogs in 2022

As we begin the new year, we wanted to take a moment to look back and see what resonated most in 2022. There’s a wide variety of content here, including posts on how to solve poor communication inside your organization to successfully implementing your next change initiative. There’s also guidance on how to develop an […]



Cadbury’s refined new spot focuses on generosity

Cadbury’s refined new spot focuses on generosity

The low-key ad is the latest from the brand to use gentle storytelling to continue its message of how its Dairy Milk bars spread joy Created by VCCP London, the new film for Dairy Milk focuses on an exchange between a father and daughter. Set in a garage where the daughter is doing the nightshift […]



The right way to construct higher work environments for brand spanking new creatives

The right way to construct higher work environments for brand spanking new creatives

Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers Last year, London’s School of Communication Arts 2.0 published the results of a survey which asked alumni to report on their experience in the […]



An eye catching new search for Hong Kong meals vacation spot Basehall

An eye catching new search for Hong Kong meals vacation spot Basehall

Since opening in 2020, Basehall has become a hotspot for hungry Hong Kong residents and visitors. So much so that parent company, HongKongLand Properties, recently unveiled a second, larger site in the same building which brings together 13 independent food and drink concepts. To coincide with its opening, London-based studio Otherway was tasked with rethinking […]



Cooking steals the present in Gousto’s new marketing campaign

Cooking steals the present in Gousto’s new marketing campaign

Created by Mother London, the recipe box brand’s campaign aims to highlight how cooking can beat TV when it comes to an evening’s entertainment The witty new campaign is centred around a TV spot which aired in the UK over the Christmas break, and sees characters in a period drama distracted by scenes in a […]



Literary Disaster: Why a Dilemma Will Make Your GOOD Story GREAT

Literary Disaster: Why a Dilemma Will Make Your GOOD Story GREAT

You’ve turned to literature in times of crisis and dilemma, but have you considered how important a crisis or dilemma is in literature? After you finish writing a book, you should be proud. You’re probably excited. Visions of publishing dance in your head. But then you go back and read your story or novel or […]



We’ve prolonged the deadline for our Annual Awards

We’ve prolonged the deadline for our Annual Awards

Creative Review’s Annual Awards are back for 2023 and, like every year, are celebrating some of the best examples of commercial creativity. Our awards cover a range of disciplines, spanning everything from big rebrands and ad campaigns through to music videos, websites, apps, title design, PR, and the list goes on. Our judges assess entries […]



What would David Abbott do?

What would David Abbott do?

David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was I wonder how many of you know who David Abbott is. He passed away nine years ago, he retired from […]