While you can think of search engines as a neutral query tool, in reality search engines are created by company affiliates and operate much like any product. They should satisfy the consumer and benefit the producer financially. While this realistic view of search engine intent shouldn't necessarily be red flags, you might be concerned about […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Is it really possible to make a living from blogging? Or is it just a myth? Here's the good news: you can make money blogging. You just have to get it right. Take […]

Since Kia looks to electric vehicles, the car brand has released a new logo that looks like a handwritten signature To mark the launch of Kia's new business strategy and the updated “Movement That Inspires” slogan, the car brand unveiled a new logo that looks like a handwritten signature developed by a German agency, CR […]

Twitter has a large audience, so it's a great platform for promoting products and services, or for sharing your content. If you're not using Twitter to build your brand, you're seriously missing out. According to Statista, Twitter has more than 330 million active monthly users. However, there is a better reason to build your brand […]

The next part of our survival guide looks at the importance of standing up for others by looking for ways to make changes within a company and using your platform, no matter how small, to support others For many years the creative industries have spoken a lot about the need for diversity. News after news […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. You want to start a website quickly and easily, but have no idea how web hosting works. Or maybe you know how it works but don't have the budget or urgency to invest […]

All images by Identica for Waterford Waterford Crystal dates from the 1780s and, as a traditional brand, has become synonymous with craftsmanship and authenticity. To keep up with the times and to reposition itself as more than traditional, Waterford enlisted the help of London-based agency Identica to rename the company. The new identity aims to […]

How do you make sure your YouTube channel is reaching the right audience and helping you meet your marketing goals? By running a YouTube audit. With over 2 billion active users, YouTube is one of the most popular social media platforms in the world. Around 73 percent of adults in the US have a YouTube […]

Welcome to my weekly roundup of the best of the latest leadership and communication blog posts I've seen in the past few weeks. Given the current business situation today and how much has changed as a result COVID-19 I continue to advocate racial justice and continue to use the weekly round-up as a place to […]

The two-minute film shows how cancer affects people with a diagnosis as well as their family and friends. It also highlights the compassionate role played by Macmillan staff in providing support, humor, and tenderness to others, although sometimes they themselves are affected. While there are moments of joy and triumph in the film, it is […]