Let's talk about meta tags – what they are, why they matter, and how to make them better. First things first – why did you click this article to read it? Maybe you noticed the title, or maybe it was the short blurb that you saw. You may just clicked because this article was from […]

Reimagining Christmas is a new initiative from Pinterest and The Dots that offers die-hard freelancers and creatives on leave the paid opportunity to redefine one of the annual advertising milestones – Christmas advertising – and give us all that much-needed festive positivity in the age of COVID. The last five concepts revealed how festive campaigns […]

Pay Per Click Marketing (PPC) can be one of the fastest, most effective ways to get customers to your website. However, it can be difficult to make money from PPC ads. It's all too easy to make common mistakes that can ruin your campaign. Fortunately, I have a lot of tips that can help you. […]

Wolff Olin's first global chief creative officer explains his detour to creativity and why he believes failure is the secret ingredient to success Forest Young's career spanned an impressive range of disciplines, including work in branding, user experience, interactive and traditional graphic design. He has had pieces on display in museums around the world, has […]

In recent years, there has been a movement among traditional financial institutions to adopt a more human personality – largely thanks to younger, cooler challenger banks like Monzo and Starling that were on their tail. Recent examples of this tonal shift include Natwest's introduction of Bó, the millennial digital banking service, and First Direct's new […]

As a digital marketer, you know how important the tone and message of your blog is to the overall success of your business. Having a coherent approach to your digital content, especially the content on your blog, is vital to your brand. The best way to ensure that your website is editorially cohesive is with […]

The game challenges players to work their way through 156 levels of number puzzles, all of which are monitored by the floating heads of various clay figures. One user described Queen Rules as "like Sudoku – on mushrooms". The figures are all by Larissa Honsek, a Berlin artist who has been working with clay for […]

500 hours of videos are uploaded to YouTube every minute. With so much competition, you may have counted yourself and accepted that getting enough Youtube subscribers is not worth it. But what if you make a mistake on social media? What if you could break through the noise and get popular on YouTube? One of […]

When a pumpkin pie isn't enough for your Thanksgiving audience, please your guests with this warm, soothing caramel and apple crunch. Serve straight from the cast iron pan, just like Grandma Elsie used to do. We used local Gravenstein apples, but you can also use your favorite variety (Honeycrisp, Jonathan, Mutsu, etc.) which are perfect […]

Healthy agencies that shoot at all cylinders do a great job. But what does a resilient business look like and what are the red flags as things fall south? Project management software company Streamtime prides itself on "making software that doesn't give a shit". It has defined several signs that your agency is in poor […]