In college I studied communication and the first thing I learned was that communication is a one-way street – it needs a sender and a recipient. As writers, we are senders and our readers are receivers. But what do we communicate? Stories are essentially a medium for communicating many things, but the most important of […]

The problem with selling your startup is the long exit time. Sometimes it can take up to seven years before you can sell your business and start with the next idea. And the investors? You feel the same way. Who would want to wait almost a decade to buy a startup when the face of […]

Ask any journalist and they can tell you about the 5 Ws and an H. Every solid message is about these six basic ingredients. The same goes for communication within an organization, especially when it comes to sharing a compelling vision or making decisions about the future. Do you want to make sure that you […]

When your team is overworked and under pressure, creativity suffers. In a climate where budgets are tight and time is tight, it pays to focus your energies on the things that make the most difference. Every project has time-consuming tasks that have to be done by someone. For example, bulk clean up photo backgrounds or […]

Photographer David Godlis is perhaps best known for his grainy black and white images of New York's CBGB nightclub, home to punk legends like Ramones, Patti Smith, Blondie and Talking Heads. Godlis was born in Manhattan in 1951 and began photography in his sophomore year at Boston University. Since then he has been one of […]

Almost everyone uses email. But here's the cute part. The people you want to reach or keep already have active email addresses. Heck, most of them used or would use one to sign up for your service or product. Getting into (and staying) people's inboxes can make a ton of money. Data shows businesses can […]

Behavioral marketing has changed the way we market. But what should you know about it and how do you get started? Let's take a closer look. In the past, marketing to consumers has been based on actions, e.g. B. how many pages you have visited on a website, at best rudimentary. These could broadly tell […]

The traditional view that creatives should stay on track – be it advertising, television or photography – is changing for the better as the lines between different creative practices become blurred. Lucy Prebble is a prime example of the modern creative polymath. The writer has made a name for herself over the past decade, from […]

With over 4 million mobile apps in the major app stores, discovering your app is one of the biggest problems mobile app publishers face today. This is why understanding App Store Optimization is so important. But what is App Store Optimization and how can you get the most of it? Here's what you need to […]

The studio's founders discuss how screen printing inspired the latest version of South of the Circle and why games should go beyond glossy photorealistic graphics "We make stories that happen to be games," says State of Play's Katherine Bidwell, who co-founded the studio in 2008 with Luke Whittaker. Over the course of six releases, the […]