When it comes to digital marketing, knowledge is power. Industry experience marketers know how to develop a paid social media strategy, which keywords to choose, and how to write converting magnetic content. These people must appear superhuman to everyone else! But … I know her secret. The truth is, these marketers are neither lucky nor […]

Last month, a picture of a clothing label on a product from US outdoor clothing brand Patagonia caused a stir on Twitter. Contrary to the usual news about cleaning and the like, this label had a simple slogan: "Vote the assholes out". Unsurprisingly, Twitter users immediately asked if the picture could possibly be real before […]

Have you ever pondered the age-old philosophical question: when a tree falls into the forest and no one is around to hear it, does it make noise? People have discussed the question from every angle, but the point that always sounds at home to me is that there has to be someone who perceives the […]

Unless you are ready to enlist AI Digital Assistants as a marketer, you will find it difficult to compete with everyone else. As you drown in the tsunami of daily, weekly, and monthly tasks, your competition is swimming laps around you. What if you could: Spend more time in your genius zone. Stop feeling overwhelmed […]

As we continue to adapt and reinvent how we conduct and communicate during the pandemic, we want to continue to take a look at what content has been the most popular with our readers. So, in case you missed any posts, here is the top content that others found most helpful in Q3. Top 10 […]

In the next installment in our series of creative partnerships, we'll talk to the Paddy & Joe creative team about how real friendship and snacks have become an important part of the process Traditionally, in a creative team or partnership that works at an advertising agency, one person is the art director and the other […]

Pentagram partner Paula Scher and the New York art institution Public Theater have been working together for a remarkable 25 years – a partnership so widely recognized that it was the subject of a book called "Twenty-Five Years in the Public: A Love Story" before this year. The institution's new identity for the 2020-2021 season, […]

What if I told you that there is a way you can use YouTube analytics to reach a larger audience than Netflix's? It is possible! YouTube videos reach more than 2 billion users a month – around a third of all Internet traffic. However, if you want to use YouTube videos to drive traffic and […]

"I hope my work starts conversations," says New York-based photographer Jon Ervin. “Though I never want it to tell you how to think. I like it when my work is open and the audience can get an idea of ​​it for themselves. I want it to spark discussion on a particular topic and maybe even […]

You've built a killer website and designed an effective marketing strategy to generate leads and increase sales. What's next Given that paid advertising offers a 200% ROI, this is a no-brainer Your marketing strategy should be the same. "But I have no idea where to start with Google Ads. In fact, I don't even know […]