Since website traffic is the number of people visiting your website, it forms the foundation of your website. Without traffic, nobody reads, clicks, reports or buys. Sure, you can check your traffic on a daily basis, but do you know what to look for? Or how can you check your competitors' website traffic? Let's examine […]

It has long been debated whether advertising, branding, and design creatives are really in tune with the audience that receives their work. "There always seems to be an obsession and fear of not being in touch with the real world, which is a healthy fear to make sure we stay anchored in reality," says Damien […]

How would you feel if your conversion rate increased 120 percent? Research from Uberall shows that companies who move their overall rating from 3.5 to 3.7 stars see conversion growth of 120 percent. If your review score increases by 0.1, you can see a 25 percent increase in conversion rate! If you are familiar with […]

Since 2016, Christopher Spencer's Twitter account has been a lifeline for many people in the midst of our turbulent times. Better known under his pseudonym Cold War Steve, the artist specializes in surreal, satirical collages that reflect the post-Brexit and post-Trump world we live in – with a dash of Eastenders' Phil Mitchell. Before the […]

We can all turn some good fantasy stories upside down –Harry Potter and Lord of the rings come to mind. A good fantasy story is haunting. It attracts you and makes you feel like it is real, even though it is obviously not. The problem with building the fantasy world The best way to achieve […]

The power of social media as a marketing and advertising channel is hard to deny. 42% of all internet users use social networks to get more information about brands. Also, 27% of users in the UK and US say they discovered new brands through social media ads this year. (It shared the top spot for […]

The problems that can arise from poor communication are often only discovered after the problems arise, when the business and bottom line suffer, and they could still have been prevented. Here are 4 main problems that come with poor communication: 1. Lack of knowledge leads to negativity When people do not have the information or […]

Is the ongoing crisis the death knell for large creative agencies or is this an opportunity to accept change and create happier clients and colleagues along the way? Stuart Davis, former COD at M&C Saatchi, explains why this is a moment of now or never There was a time when the UK creative industry was […]

Walter Chandoha was a prolific photographer, and after serving as a combat photographer during World War II, he gained a fuzzy reputation as the greatest wildlife photographer of the 20th century. His charming work has featured on over 300 magazine covers, thousands of advertisements, and his pictures regularly in popular magazines such as Life and […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Have you ever been to your office and found that the files you need are on your home computer? You might be working remotely or meeting a client, but you need to access […]