According to a recent survey by DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of the digital strategy. In the past, companies had more time to plan and prepare. That is no longer the case. Companies today are expected to sketch, plan and implement their digital strategy in a few […]

A new book by Steve Harrison accuses the advertising industry of being so obsessed with intent that it has forgotten its core role: selling things. Patrick Burgoyne investigates his claims The advertising industry is so left-wing dominant, so "woke up", so obsessed with progressive causes, and "saving the world" that it has given up its […]

You probably already know the importance of creativity in digital marketing. However, coming up with great ideas – whether through content or ads – when it comes to getting results online is only part of the story. Another important factor that amplifies your marketing efforts is the collection and use of data. In other words, […]

While no one expected or wanted the pandemic, it has given all of us – executives, HR professionals and communicators – an unprecedented opportunity to learn and examine what is working and what we should continue to do in the future. As you reflect on the progress that has been made, there are some true […]

Sea You is the latest project from director and filmmaker Ben Brand. The idea for this came to him through a loss story. "When my friend told me the story of her family throwing her late grandmother's ashes across the sea, as many people around the world do, I wondered what actually happened to all […]

What Makes a Long-Time Professional Writer a Long-Term Professional Writer? Take the time to work and practice the craft. People sometimes get the idea that professional writers come completely out of the mind of Zeus and start pumping out content, but it takes years of practice and dedication to build a career as a writer. […]

When you think of search engine optimization, there is a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake as the DuckDuckGo search engine has grown in popularity every year. Google is only part of the SEO puzzle. If you only focus on what Google […]

Lockdown Living is fully effective in the latest John Lewis ad, as parents and students work from home while kids wreak (charming) havoc In the new John Lewis ad, based on the classic soundtrack from The Muppets, furniture seems to be rearranged around the house as adults and teenagers are distracted by zoom calls and […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. Here's a business cliché for you: Employees are any company's greatest asset. This is exactly why recruiting for HRs or recruiters is so challenging. The process is quite complex and includes several steps, […]

Is reputation management important? Research from Uberall shows that if you increase your online review star rating by 0.1, you can increase your online conversions by 25 percent. A response rate of 30 percent also increases the conversion rate by 80 percent. With reputation management, companies can continuously increase their sales over time. However, most […]