Titled The Greatest, the spot is directed by Kim Gehrig and shows how Apple products make life easier for people across the world every day Beginning with a demo of how someone might use Siri to help them start their day, the two-minute-long ad then proceeds to run through examples of how the software in […]

We live in an amazing time. If you have a story to tell or an idea to share, you can write a book and publish it for free, making it accessible to billions of people. This moment is unique to human history, and I think everyone who has a story to tell should take advantage […]

The artist Doug Aitken is reflecting on what it means to create as he looks back at 30 years of his work for a new publication by Mack. We are talking via a pretty shonky Teams video call but he still manages to be erudite and thoughtful. “One of the things you need to have, […]

Every December, Pantone announces which shade will define the next 12 months, informed by “thoughtful consideration and trend analysis” by its Pantone Colour Institute. According to the brand, the experts comb through art, film, TV, fashion, travel destinations, technology and even socio-economic conditions, to reach a decision. And this year, Pantone has deemed Viva Magenta […]

Hi, fellow writers! I’m currently in New York City in the middle of a move, so this post will be short, sweet, and (hopefully) helpful. I now present six prompts to help you tackle characterization and get to know your characters better. 6 Revealing Characterization Prompts Here’s the underlying principle: your characters are people. People […]

Founded in 1955, ITN has built a reputation within the UK media landscape for producing news programmes, current affairs series and digital services across the ITV network, Channel 4 and Channel 5. The business and its output has expanded significantly since the 1950s. Today, it is made up of seven divisions, including newsrooms, news production, […]

With the economic outlook for 2023 looking decidedly gloomy, business as usual for brands won’t cut it. Instead, they need to make crucial changes now to prepare for the future, says Wolff Olins’ Wayne Deakin With the first Christmas marketing live by Halloween, the festive season began early this year. But with minds now fixed […]

After breaking into the world of book publishing several years ago, film production company A24 is expanding its focus to younger audiences. Earlier this year, it released its first children’s book project – a reprint of Star Child by Claire A Nivola, which, in a clever ploy, was quoted in another A24 enterprise, Mike Mills’ […]

Brands, collaborations, merch: three words that, when put together, will either send shivers down your spine, or will have you flying through checkout to get your hands on a limited edition drop. It seems that Darko Silajdžić, executive group chairman at DDB Prague, falls into the first category. With his recently launched agency DDB Fresh, […]

Writers across the globe spent a frenzied month neglecting their laundry, sneaking writing time at lunch, and compulsively checking their word counts. Whether you won, lost, or didn’t participate at all, here’s what NOT to do the day after NaNoWriMo ends. I always sign up for NaNoWriMo, even when that nagging voice in my head […]