Gradwatch 2020: Illustrator Ellie Childs, Northumbria College

Gradwatch 2020: Illustrator Ellie Childs, Northumbria College

Ellie Childs creates textured, angular illustrations with characters with distinctive faces and profiles. She tries to experiment with colors and often uses palettes that depict people in unusual tones and shades. Her graduation project, House of Procrastination, was heavily inspired by Lockdown. She had originally planned to screen print everything, but after the university facilities […]



The brand new advert for Kruger Merchandise reveals how blissful persons are

The brand new advert for Kruger Merchandise reveals how blissful persons are

The new ad, titled "Unapologetically Human," features cradle-to-grave scenes, each focusing on the amount of chaos we can create in our lives. The campaign was launched by the new Canadian creative agency Broken Heart Love Affair for the Cashmere, Purex, SpongeTowels and Scotties brands from Kruger Products. It might be a little awkward to see […]



The best way to use occasions to optimize your Fb and Google adverts

The best way to use occasions to optimize your Fb and Google adverts

Your website is full of activity. Visitors interact with it all the time. But do you use everything that happens on your website for your paid marketing? Every interaction a visitor has with your website … a page view, a click … can be used to better understand your audience. And if you understand your […]



Why we have to change how we measure success in branding design

Why we have to change how we measure success in branding design

In recent years, as a studio, we have increasingly questioned the term “success”. What Makes a Branding Project Really Great? How do others measure our work? We follow global feedback on our industry, take screenshots of funny comments and laugh desperately at sharp threads attacking individual design elements (because we know it's more than just […]



What would I alter: Eddie Opara, Pentagram

What would I alter: Eddie Opara, Pentagram

British designer, writer, and critic Eddie Opara joined Pentagram New York in 2010 after running his own New York studio, The Map Office, for five years. In the ten years he was at Pentagram, he has worked on publications, exhibits, installations, branding and packaging, UI, and beyond with clients from Prada, Samsung and Lululemon to […]



Nice job: Selfridges, The New Order

Nice job: Selfridges, The New Order

Selfridges is known for his artistic collaboration. Each year, the brand hires a wide range of artists, designers, photographers, and creatives to work on campaigns and in-store experiences – from pop-ups to installations and exhibitions. For The New Order AW19 campaign, Selfridges invited five digital creatives – Jon Emmony, Ines Alpha, Filip Custic, Jamie-Maree Shipton […]



four grammar myths that you could ignore

four grammar myths that you could ignore

You just want to tell a story the way you can. You work hard to express yourself, following the grammar rules that you have been taught. But what if those rules aren't really rules? Sometimes well-meaning teachers and mentors pass on scientific wisdom based on misconceptions. Often times we try to follow these rules when […]



Final probability to register: Webinar to restart your inside communication for the approaching 12 months

Final probability to register: Webinar to restart your inside communication for the approaching 12 months

Meetings Start Tomorrow – Register Today Restart communication: Create your Path Forward communication plan 2.0 Communicators (and their leaders) rose to the challenge during COVID-19 and in response to job losses and social unrest by spinning quickly to meet urgent needs, re-prioritize, and do things differently. These unexpected events provide us with the rare opportunity […]



Gradwatch 2020: Designer Annie Kobyluch, Glasgow Faculty of Artwork

Gradwatch 2020: Designer Annie Kobyluch, Glasgow Faculty of Artwork

Annie Kobyluch does razor-sharp graphic design by mixing type and image in pieces that are heavily inspired by the editorial world. She had done creative work of one kind or another for years before studying graphics, and said she was drawn to a discipline that offered more structure than something like painting or fine arts. […]



My breakthrough: Jon Burgerman

My breakthrough: Jon Burgerman

In this series, we ask leading creatives to talk about which projects or events have boosted their careers. Here, artist Jon Burgerman, who has a penchant for googly eyes, talks about how moving to New York City resulted in a breakthrough in his practice I was a professional … artist? Doodler? Creative type? – for […]