How Coronavirus helped The Massive Problem go digital

How Coronavirus helped The Massive Problem go digital

When the pandemic broke out, The Big Issue lost 80% of its revenue overnight. When the magazine's vendors are finally selling on the street again, CR examines how a combination of quick thinking and creativity helped them stay afloat during the crisis It was a hurricane for The Big Issue. On March 20, just a […]



The key to writing a narrative

The key to writing a narrative

If you have ever been in the middle of a manuscript and feel flaccid, congratulations. You are a writer! One of the questions I ask when I get stuck in the middle of a story is, "How can I make this character worse?" One of the key elements you may be using is exactly what […]



Weekly Abstract: 6 methods humility makes higher leaders, knowledge from the PRSA boss, inspiring empathetic management, and extra management suggestions and insights

Weekly Abstract: 6 methods humility makes higher leaders, knowledge from the PRSA boss, inspiring empathetic management, and extra management suggestions and insights

Welcome to my weekly summary of the best leadership and communication blog posts I've seen recently. As we move through the COVID 19 pandemic and social crises, we wanted to share some of the most thoughtful and compelling resources so that you, as leaders, can respond courageously and compassionately, and take positive action as an […]



R / GA creates a scrumptious new web site for Le Creuset

R / GA creates a scrumptious new web site for Le Creuset

The French cookware brand Le Creuset was founded in 1925 and is best known for its colorful cast iron pots and pans. Its products have long been a staple in middle-class households, but in recent years they have also become popular with a whole new generation of chefs. A recent article in The Atlantic highlighted […]



Customized Air Max designs are dropped at life in AKQA's AR expertise for Nike Japan

Customized Air Max designs are dropped at life in AKQA's AR expertise for Nike Japan

The Air Max shoe from Nike has achieved cult status since its launch in 1987. It was designed by Tinker Hatfield and inspired by the Pompidou center in Paris. It was the first Nike shoe with visible air pockets in the sole – and became one of the brand's most successful and well-known sneakers of […]



Amstel's new id is aimed toward beer drinkers world wide

Amstel's new id is aimed toward beer drinkers world wide

The refreshed identity designed by Elmwood London picks up on the distinctive red and white round emblem of the warehouse brand and is said to be flexible enough to work in local markets on a global scale With the rise of the craft beer brigade and a health-conscious public that reduces their alcohol consumption, the […]



The Competition of Advertising is returning digitally for 2020

The Competition of Advertising is returning digitally for 2020

Rose McGowan speaks at the Festival of Marketing 2019 This year the Festival of Marketing will be expanded from October 5 to 9 from its previous two-day format to five digitally presented days. Over the five days, over 80 sessions will take place, including a mixture of headliners and panel discussions, as well as marketing […]



Why promoting has to cease disgrace

Why promoting has to cease disgrace

Most advertising campaigns make us unhappy: they are supposed to set unrealistic standards that shame us about how we look and live in order to sell products. But there is a change, says Mark Lester of We Are Pi People hate advertising today. You probably always have, but this hatred seems to be high at […]



Vasava makes use of hand-drawn script to reinterpret kids's classics

Vasava makes use of hand-drawn script to reinterpret kids's classics

Vasava has partnered with Spanish publisher Editorial Planeta to create a new collection of covers for well-known classic children's novels. "Our challenge for this job was to produce something that could encourage young readers to put down their phones and game consoles and pick up a good book," explains the studio. Some of the titles […]



Design the lights

Design the lights

The Luminaries, set in the 1860s on New Zealand's South Island at the height of the gold rush on the West Coast, is an epic and complicated novel. On more than 800 pages, the writer Eleanor Catton weaves several stories from different narrators to create an astrological thriller that is full of surprises, cliffhangers and […]