Please note: once you've installed the extension, all you have to do is go to Google and do a search. Here you see data. It was in sight for a long time. And now the time has finally come. Today I want to introduce you to the Ubersuggest Chrome extension. I have been in the […]

"We could do in days what would have taken years." I've heard that a lot lately. I am in awe of how employers and workers stepped on the table to do amazing things … change business plans in a matter of days, reinvent ways of working and turn "we could never" into "we can and […]

When Italy emerged from the lockdown, Burger King launched a new version of its classic burger with additional onions to support social distancing While many brands took a serious, almost serious, approach to advertising during the corona virus, Burger King tended to go the other way and deliver news related to the pandemic, but with […]

Pentagram partner Paula Scher has teamed up with social activist and fashion designer Kenneth Cole on his new joint initiative, the Mental Health Coalition. The coalition's mission is to destigmatize mental illness and address the ongoing public health crisis in US mental health that has been exacerbated by the Covid-19 pandemic. "Cole wanted to remove […]

So you figured out how to write a working story. You know you need a character in an environment with a problem. You know you need a series of try / fail cycles, followed by a climate scene and resolution. The structure is simple, but not always simple. In particular, it can be difficult to […]

Seize the Awkward was founded in 2018 to combat the discomfort many young people feel when discussing mental health. It is a collaborative campaign between the Ad Council and the mental health charities JED and the American Foundation for Suicide Prevention. It is known for its high profile partnerships with musicians like Billie Eilish. To […]

You have now heard of the corona virus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we receive around 13,000 new cases every day and they are growing rapidly? No one really knows how many people will be infected (or will, unfortunately, […]

Welcome to my weekly summary of the best of the latest leadership and communication blog posts I've seen in the past week. As you may have noticed, I usually tend to cover broad topics. Given the current business situation and the fact that COVID-19 has changed a lot, I will use the weekly summary as […]

To mark UK Mental Health Awareness Week, ITV's new campaign is part of the broadcaster's ongoing effort to stimulate discussion of mental illness. The new range of spots is designed to reflect text message formats and group chats. It underscores the type of conversations that many people are having across the country, while the vast […]

As writers, we want to draw our readers' attention, rivet them to the page and make them ask for more. We want to create something that moves people, deepens their understanding and makes them think about our history long after they have swallowed the last word. You may have noticed how I used triplets in […]