I love Joseph Campbell’s monomyth theory. If you’re unfamiliar, it’s the idea that every hero, and hero’s journey, uses many of the same characters, symbols, and themes. So in honor of Thanksgiving, let’s write a story with the Noble Gobbler in the role of the hero, or Pro-turk-onist! He can be a Tom, or she […]

As Britain slides further and further into the cost of living crisis, seeing steep increases in the price of food and drink, design plays an instrumental role in helping and at times, hindering those on the receiving end of this emergency. From Channel 4 partnering with top brands to air money-saving ads, to celebrities like […]

For the latest edition of Creative Review’s new podcast series, we examine the state of the metaverse, and discuss how, why and when brands should be getting involved Creativity Sucks! aims to take a clear-eyed look at the commercial creative industries and examine the topics of the day in design and advertising. And what bigger, […]

Jackson Bowley’s website bio describes himself as a London based ‘beauty’ photographer. The use of inverted commas is an inside joke with himself, alluding to the fact that, despite having shot for the likes of Asos and 3ina, he’s always struggled to find a version of beauty that fits with his own vision. The idea […]

Elise Rose has always found herself drawn to fantastical worlds. Growing up in Coventry at a time when there weren’t many creative opportunities for young people, this manifested itself in an obsession with fantasy gaming, in particular role-playing games (RPGs) such as The Sims. “It was quite isolating, especially if you were into creativity, or […]

If you’re reading this, then you want to be a better writer. However, becoming a better writer is elusive, isn’t it? It’s more art than science. There are hundreds of writing rules, thousands of words to know, and millions of possible ways you could write a simple message. There are also words to avoid in writing. How do you become […]

Asha & Co has worked on the new brand positioning, identity, and messaging for nature conservation charity RSPB (Royal Society for the Protection of Birds), aiming to better communicate “the scale and depth of the charity’s work, enabling it to speak with passion, understanding, hope and urgency”, according to the agency. The RSPB visual identity […]

It wouldn’t be the Christmas ad season without a little bit of festive schmaltz, and this year Amazon has delivered the goods with an especially heartfelt spot. Lucky Generals, the agency behind the brand’s holiday campaign since 2017, decided to bring in the big guns to pull off its vision, enlisting the help of Academy […]

The graphic designer and art director discusses why he thinks university is a scam, feeling othered, and finding joy in his current design role at creative agency Futurimpose “If there’s not a space for you, then you have to create it. I think that’s something that has always been quite deep inside of me,” says […]

Photos by Luke Kirwin What can a child’s soft toy teach us about empathy? According to Israeli graphic artist Noma Bar, a lot. Best known for his minimal 2D illustration work and his collaborations with high profile authors, magazines and newspapers, Bar’s latest project has seen him venture out into the world of 3D art […]