The German discount supermarket chain pulls no punches in its depiction of society’s divisions, though ends with a message of hope Penny is building a reputation for creating Christmas ads that come with a dose of emotional devastation, after last year’s ad The Wish tackled some of the regrets and sadness of the pandemic (and […]

“My favourite bit in many games has been the character creator, but it’s also kind of a frustrating place to be in, because there were times when I couldn’t make them how I wanted them to look,” recalls Harriet Davey. “Then I would end up just being really frustrated at the femme options, and I always […]

Vincenzo Ragona had an unusual route into design. At school he focused on Ancient Greek and Latin and – ­having been a lifelong ­computer geek – at 14 or 15 ­started a tech review site. Before he was even old enough to vote, he found himself helming something of a successful platform, commissioning writers, learning […]

A telling statistic stood out in the opening keynote for this year’s Adobe MAX: according to David Wadhwani, chief business officer at Adobe, four in five creative professionals find it challenging to keep up with content creation demands. Nowhere is this more evident than video production, where processes and workflows are complex, multiple overlapping variables […]

Great characters feel real. They talk, act, and respond to stress in ways we recognize, with their own personal character voice. We can relate to them because they seem human. To write a character that leaps off the page, we need to know them deeply. We need to understand their thoughts and feelings. If our […]

Friends, family and possibly the entire neighbourhood stampede their way to Christmas dinner in an ad celebrating the return of festive gatherings “So how many are coming?” is a question many of us will have nervously asked, pre-party. But in this year’s Argos Christmas ad it takes on a fresh significance after years of uncertainty […]

With commercial creativity becoming ever more rewarding, working solely for clients can be a fulfilling and lucrative path for creatives today. But balancing this alongside personal projects will benefit everyone, says Ravi Amaratunga Hitchcock The client. All bearing, all seeing, all knowing, all funding. An object for our creativity to seek approval from, react to, […]

“Watching films is very tiring for me,” admits Rachel Fleminger Hudson with a laugh. It’s not that she has a ­negative relationship with movies – far from it. Digesting all of the detail is exhausting because she finds so much of it fascinating. That same curious spirit can be seen across her portfolio, which encompasses […]

Record sleeves and album artwork are often cited as the things that get people into graphic design – or even get people knowing what the discipline is in the first place. For many, they’re the most obvious site where art meets commerce; where collaboration between a particular visual artist and musician(s) becomes evident. As such, […]

No matter how you publish your children’s book—traditional or self-published—you will still need to market your books to increase awareness and drive sales of your books. Check out these twelve creative tips to get you started! In this series How to Write a Children’s Book, we’ve covered everything from developing ideas to finding illustrators. You […]