In 30 years, mixed martial arts organisation Ultimate Fighting Championship has gone from scrappy upstart to entertainment behemoth, and a big part of that is down to branding When it launched in the 90s, the Ultimate Fighting Championship (UFC) was chaotic. Rules were minimal, fighters didn’t worry about weight classes or evenly matched skill sets, […]

Alice Fraser was born in Stockport, studied in Sheffield, and now works in Manchester – and she’s not happy about the London-centricity that’s still rife in the UK’s creative industries. But instead of just griping about it, she set about making the Outside Directory – a website that’s part creative agency Yellow Pages, part ever-evolving […]

“I’m a quiet person and very introverted, so the only way to express myself was through making visuals,” says ­25-year-old photographer David Nana Opoku Ansah on how he got started. After trying out different mediums, photography felt like the most natural fit for Ansah. “I’m always in my head, so it made sense to create […]

A runaway tyre and a field of fire-fighting water jets come to the rescue in a pair of beautiful new spots by ad agency Bear Meets Eagle On Fire Australian company NRMA Insurance has joined forces with Sydney-based creative studio Bear Meets Eagle On Fire for a new national campaign. Going out across cinema and […]

Writers often mix up the prefixes inter- and intra- as they seem to have similar meanings, but today, I want to teach you a simple trick to keep them straight. I play kickball on a league in Denver, and if you haven’t tried playing this playground game as a grown person, I highly recommend it. […]

Building on a limited edition booklet of work that she released last year, titled Women Holding Things, American artist Maira Kalman has published another book of the same name, featuring all of the images from the original, plus 67 new pieces. Working with the same concept, Kalman explores the complexity of women’s lives, understanding their […]

We’ve covered italicization in song titles and album titles already, but let’s look at a complete guide of what, why, and how to use italics correctly. What is italicization? Italicization is the use of italics, a typeface that mimics cursive and leans or slants to the right. Why use italics? Italics are used to distinguish […]

For decades, the prospect of alien contact has been fertile ground for books, films, and TV shows, not to mention the driving force behind many a conspiracy theory. Some like to think aliens would come in peace, offering help or even salvation to the human race; but many believe aliens would be more likely to […]

So you want to write fiction or memoir. Where do you begin? And what creative writing tools do you need to accomplish your writing goals? I’m afraid there’s no right answer to get started as a writer. Each writer comes to fiction in their own way. Whatever it is that draws you to a good story—a gut wrenching […]

The Christmas ad season is no stranger to cute characters, as brands attempt to tap into consumers’ sentimental sides. John Lewis has put a festive spin on everything from baby dragons to oversized monsters over the years, while M&S’ animated version of Percy Pig proved to be one of last year’s biggest hits. This year, […]