With younger generations taking a different approach to drinking, brands are having to rethink what they’re selling, and how they’re selling it Booze isn’t “cool” any more, according to Vice. Indeed, there’s been a slew of headlines over the past year or so saying something similar: The Guardian describes a “new temperance”, stating that British […]

The Christmas campaign season is playing out differently this year. Ads are arriving earlier to avoid media clashes with the 2022 World Cup in Qatar, which starts late November. And of course, there’s the small matter of a cost-of-living crisis to contend with. Retail company TK Maxx has burst out of the starting blocks on […]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, […]

Laundry Day #2, 2021, from the series Laundry Day © Clémentine Schneidermann Clémentine Schneidermann has been awarded one of the most esteemed prizes in photography, the Taylor Wessing Photographic Portrait Prize, for 2022. The photographer is known for her delightful, collaborative images made with children and teenagers in south Wales, where she is largely based. […]

A new exhibition at London’s Somerset House uses horror to tell a subversive tale of British history. Curator Claire Catterall discusses why horror is resonating in the mainstream Horror has seeped out from the sidelines and into popular culture. A crop of filmmakers and studios have been credited with reviving a more thoughtful take on […]

“Thanks for supporting the cult,” is how Liquid Death signs off its customer service emails – which, by the way, aren’t sent from a ‘representative’ or an ‘executive’, but a ‘Customer Service Overlord’. It’s part of what the brand’s VP of creative Andy Pearson describes as “the magic of Liquid Death”. And it’s potent magic […]

Texas-based photographer Eli Durst examines suburbia and social conditions in his work, and his new book, The Four Pillars, sits firmly at the intersection of those two themes. Several years ago, Durst began to spend time with a faith-based self-help group attended by American suburbanites who had become disillusioned or directionless. The founder of that […]

Ben is Dead, no. 25, 1995 Totally Wired, published by Thames & Hudson, explores the development of the music press between the 50s and the 00s, honing in on particular genres, artists, publications, figures and events that shaped these decades. This time period saw the birth of everything from rock ‘n’ roll and punk to […]

We speak to Ryan McGill, founder of Two Degrees Creative, about the problem with recycling symbols on food and drinks packaging – and how design can fix it In the UK, over three-quarters of the population misunderstand what recycling and disposal symbols mean. It’s a staggering statistic, but it’s not difficult to see why people […]

The campaign, entitled A British Original, plays on the ‘what is the purpose of your visit?’ question travellers face on landing, delving into the stories that lie behind such a deceptively simple statement. The ads themselves are extremely minimal in design, making the copywriting the star of the show. Uncommon has written 500 individual lines […]