‘Vegan’ and ‘playful’ haven’t always felt like the most natural bedfellows. But long gone are the days when veganism equated to lentils, ‘meat is murder’ banners, and one choice of non-dairy ‘milk’ in a dusty health food shop, if you’re lucky. Plant-based brands have, and are, booming – and as such, have to do more […]

Your agency has become the GOAT of pay-per-click (PPC), search engine marketing (SEM), social media marketing (SMM), or another digital marketing service. Now you want to step into the world of SEO. To provide SEO services to your clients, you need a strong team. After all, as Google’s algorithm grows increasingly complex, so does SEO. […]

The third talk in our free virtual event series looks at purpose, examining the role it plays in shaping brands and their marketing, and how it can be used to attract audiences Why Creativity Matters is a new talk series from Creative Review which aims to demonstrate the key role that creative thinking and design […]

It feels like a moot point to say that creatives love The Simpsons; it’s a bit like revealing that lots of graphic designers like football, or cut their teeth sketching band logos in their school exercise books. But that doesn’t make it any less joyful when another project comes celebrating America’s favourite two-dimensional family and […]

We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify. So if that’s the case, is there any correlation between accessibility and SEO? While there […]

Released to mark International Stammering Awareness Day on October 22, the new campaign by VMLY&R features a stop motion film voiced by members of the stammering community Stamma, the British Stammering Association, hopes that the new campaign will help tackle some of the damaging clichés surrounding having a stammer. Titled It’s How We Talk, the […]

Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google. They don’t give much detail on the spam update on their […]

We speak to the media brand’s founder, Ben Lebus, about how its no frills approach to food is inspiring a new generation to get in the kitchen Like many of the most successful business ideas, Mob’s founding story is one born out of pure frustration. Ben Lebus grew up surrounded by food on a daily […]

End of Nowhere: An Anthology of Creativity Vol. 1 was inspired, quite literally, by a lack of inspiration – brought on by the pandemic and the many other issues currently dominating the public mood – and is intended as an antidote to readers’ creative troubles. It has no sponsor, client or commercial element; it is […]

Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from […]