Well-intentioned ads featuring scenes of disaster are not enough to change people’s minds. The industry needs to do a better job on climate change, says Ben Kay At last year’s Cop26 UN Climate Conference, David Attenborough said “tackling climate change is now as much a political and communications challenge as it is a scientific or […]

“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither […]

Companies and their leaders are facing increasing pressure today to speak out on political and societal issues. Where once a clear boundary may have existed between our professional and personal lives, as the two blend together and trust in key institutions such as government, media and NGOs continues to erode, business leaders are compelled to […]

“I’m an old hippie, a wayward child. We never expected to be this successful.” This was Dan Wieden in 2012, reflecting on 30 years of Wieden + Kennedy, the agency network that he co-founded with David Kennedy in 1982, on April Fool’s Day. The irreverent, slightly cheeky choice of April 1 as a founding day […]

As an 80s kid, John Nolan grew up on a diet of animatronics amid the golden age of practical effects. Having spent much of his childhood immersed in the worlds of filmmakers such as Stephen Spielberg (the director behind ET and the Gremlins, among many other cult films) and Jim Henson (the creator of the […]

You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a […]

If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. […]

Knowing how to write a short story seems like it’s a no-brainer. They’re short; how hard could it be? However, once you start writing a short story you’ll probably realize that you don’t know how to write a short story. You’d like to have some short story tips. A novel has hundreds of pages to […]

Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of […]

Casavo is a digital platform for buying and selling homes, offering a mix of properties from trusted agents, as well as houses acquired by Casavo directly. To date the focus has been on properties in Italy, Spain and Portugal, however a recent round of investment means the business is now expanding across Europe. DesignStudio has […]