Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores, the Swedish retailer has announced the launch of the Life Collection 2022. In a similar spirit to last year’s initiative, this one attempts to save and repurpose old furniture […]

Curious what an influencer is? Let’s start with a definition.  An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position.  Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but […]

Housed in a Grade II listed former railway engine shed in Chalk Farm, the Roundhouse has emerged as one of London’s best-loved arts venues over the last five decades, known as much for hosting world-famous musicians as putting on theatre and spoken word events. More recently, through its youth programme, the venue has also enabled […]

As the cult online series airs on Channel 4, two of its creators discuss how they did it, which puppets are the worst to work with, and using “innate dread” as inspiration To some it sounds like nonsense, to others, it might even be mildly offensive, but to fans of Don’t Hug Me I’m Scared, […]

Stability is in the name for Gyroscope, a new cryptocurrency developed by FTL Labs. Much like the device that serves as its namesake, this new ‘stablecoin’ promises to be less susceptible to environmental changes than its predecessors. Gyroscope is being marketed as the answer to the convoluted and confusing world of decentralised finance (DeFi). But […]

Photofusion, a photography centre and gallery in London’s Brixton that supports emerging and mid-career artists, is currently hosting an exhibition of work by British photographer Jim A Mortram. Composed of images from his ongoing series Small Town Inertia, the show delves into over a decade worth of photographs taken by Mortram in his home of […]

Patagonia’s founder Yvon Chouinard has given away his company to save the planet: receiving wide applause in the process. Here, Brooklyn Brothers’ head of strategy Will Sansom asks if ‘stakeholder capitalism’ is now the new brand purpose If you work in the business of brands, last week’s news was inescapable: Patagonia founder Yvon Chouinard declaring […]

Stephen Mai’s CV reads like a who’s who of the youth media brand world. A multi-hyphenate creative, strategist and marketer, over the last decade he has made his mark on the likes of i–D, where his development of the magazine’s digital presence resulted in 1000% growth; Ladbible, where he transformed the brand’s reputation for clickbait; […]

From Joe: This post on ghost stories was originally published in 2012, and it was so popular I thought I’d share it again today for prompts week. I’m looking forward to seeing your spooky or scary story! Ghost stories have a rich literary tradition, but for most of my life, I dismissed them. I don’t […]

Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of […]