There’s definite shades of the 2007 Cadbury Gorilla ad about Virgin Media’s new Highland Rider spot, created by VCCP London and directed by Jeff Low – who’s also led spots for Brewdog, Fanta, and Setapp. It features a similarly anthropomorphised animal, lovingly rendered in 3D by Untold Studios and shown whizzing through the Scottish Highlands […]

So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality. It’s no secret that every brand is vying to rank higher than competitors […]

What are literary genres? Do they actually matter to readers? How about to writers? What types of literary genres exist? And if you’re a writer, how do you decide which genre to write in? To begin to think about literary genres, let’s start with an example. Let’s say want to read something. You go to […]

Tyler Mitchell has come a long way from his childhood in suburban Atlanta, Georgia. Contrary to the typical narrative of creatives, his household wasn’t filled with artists. “Nobody in my family was involved in art or anything creative. Everything was fairly practical,” he told CR in an interview in 2020. One thing that growing up […]

Our latest cultural nostalgia dive offers lessons for brands in how to navigate the merging worlds of digital and IRL, says designer Henry Holland (who was of course there first time around) As our nation’s obsession with nostalgia continues, Indie Sleaze has become the latest cultural excavation for Gen-Z. This is a phenomenon from the […]

Pledging to do a daily creative challenge became something of a trend during lockdown among artists and designers – perhaps because it provided structure and a focus when the rest of the world had ground to a halt. But these routine acts of making are not solely linked to the pandemic – plenty of artists […]

The rise of the social media influencer has seen the phenomenon branch into previously unimaginable areas in recent years, and we’ve slowly but surely grown accustomed to it. It’s unlikely many of us would have predicted the emergence of a nuclear energy influencer, yet that’s exactly what Isabelle Boemeke, AKA Isodope, is. As well as […]

Whether leaving for vacation or a job in a new city, departures can be stressful, exciting, and full of conflict. Use this prompt to reimagine a departure today in your writing time.  I’ve been working on crafting more emotional scenes, and in reviewing some old journals, I stumbled upon an entry about the ways we’re […]

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re […]

Design agency DNCO discusses the role of place, design, brand, and community in the metaverse – and crucially, tries to define what it actually is For all its ubiquity as a buzzword, ‘the metaverse’ is still often used as a term that refers to something entirely in the future – a Zuckerberg-fronted, avatar-populated, dystopian space […]