The second talk in our free virtual event series tackles the subject of in-house creative teams, and features speakers from Polestar, Lego and Oatly For the second talk in the Why Creativity Matters series we are looking at what a great in-house team looks like. While once a novelty, it has now become standard practice […]

Stephen Mai’s CV reads like a who’s who of the youth media brand world. A multi-hyphenate creative, strategist and marketer, over the last decade he has made his mark on the likes of i–D, where his development of the magazine’s digital presence resulted in 1000% growth; Ladbible, where he transformed the brand’s reputation for clickbait; […]

Kathrein Privatbank is a private bank in Austria, aimed at helping its clients to better manage their finances and ultimately “better live their narrative”. To do so, it offers a highly personalised experience through its range of products and services. The company reached out to New York-based creative agency &Walsh to work on a rebrand […]

For years, feminine care brands have dealt with normal bodily functions in overly hushed tones. If the majority of their adverts are to be believed, women on their periods love nothing more than frolicking along the beach in white bikinis. Others brands prefer to deal in euphemisms, swapping out all the ‘gory’ details of menstruation […]

How do you write three-dimensional characters? How do you flesh them out so they feel real? In this article, we’re focusing on one specific characterization prompt to help you discover who your character really is. What is your character’s most irrational fear? It’s prompts week in honor of our new fall writing contest, and today, […]

You might wonder why Creative Review, a magazine that has spent the last 40 years championing commercial creativity, is producing a podcast with a title like this. Naturally at CR we think creativity is vital – to business success and to help build a better society for everyone. However, it’s not easy making creative work, […]

Designed by the Foundry Types in partnership with Studio Sutherl&, the London Fire Brigade’s new typeface looks back to the service’s lengthy history for inspiration, drawing on architecture, signage, fire engines, and the lettering seen on Victorian water pumps. The London Fire Brigade needed a typeface for certain touchpoints like its new shop and signage […]

Make, Break, Remix: The Rise of K-Style is a new book tracing the ever-evolving landscape of Korean culture – a heady mix of tradition and a newfound youth-led shedding of inhibitions For most people in the UK, the first we knew about K-pop arrived courtesy of the then-ubiquitous Gangnam Style — Seoul-based rapper Psy’s 2012 […]

For many people, visions of the future seem bleak. Where the likes of science fiction author Arthur C Clarke and Star Trek creator Gene Roddenberry imagined technological advances that propelled humanity forward, the current feeling is one of deep scepticism. Some would argue that we’re closer to the dystopian futures imagined by author Octavia E […]

Halloween is just a few short weeks away. And we’re getting ready for the season with the Fall Writing Contest! Share your best scary story with us for the chance to win frightfully rewarding prizes! Ever sat around a campfire and told a scary story? Or held a flashlight to your face on a dark […]