‘Link in bio’ platforms first cropped up as a way of hosting multiple links in one place, which quickly proved to be a handy workaround for the limited number of URLs that people could include in their social media bio. Since the rise of social media marketing and the online creator economy, the capabilities of […]

Authenticity can make the difference between a multi-million-pound art investment and that same purchase being worthless. In the age of fake news, any system that can guarantee the reliability and consistency of information about an artwork can prove invaluable. A relatively new concept in the world of tech, digital twinning is even newer in the […]

Sometimes, all you need to give your writing a boost is an inspiring writing prompt. And when it comes to writing prompts, we’ve got you covered. This week, in honor of our fall short story contest (launching Tuesday, September 20!), we’re running prompts all week to get your creative writing juices flowing. Our contests are […]

At a time when so many employees are feeling stretched, disconnected and overwhelmed by the challenges of our new working reality – and businesses wrestle with significant change and cost pressures – communication leaders are looked to for answers. I’ve spent a lot of time talking with communications leaders through trainings and consulting engagements who […]

Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no […]

Perhaps one of the most overused job titles around, a creative director can mean everything from a loose celebrity collab to a hands-on leader. Does the role need to be better defined? “I wonder if she’ll be filling in her timesheets?” This was among the many social media comments that greeted the recent news that […]

Base Design’s New York office has rebranded the Museum of Fine Arts in Boston (MFA), creating new positioning that aims to “remind all Bostonians that its spaces and collections are for everyone, not just the elite”. MFA has one of the most comprehensive arts collections in the Americas, according to Base, with works ranging from […]

Earlier this week, I read “Poppies,” a short story by Ulrica Hume. Initially, I had only planned on skimming a few pages, but the first line hooked me. Before long, I was finishing the last page. Great first lines have that power, the power to entice your reader enough that it would be unthinkable to […]

There are so many SEO tools at your disposal today. With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder. Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw […]

Harley Weir is the star of the show in the stunning new issue of Plaster magazine. Now on its fifth iteration, Plaster is described as a “collectable poster magazine with each issue dedicated to a genre-defining creative”, with the concept inspired by a 70s Kung-Fu magazine that folded out into a poster. As such, Plaster […]