Wieden+Kennedy’s Samsung spot performs on the doubts of iPhone loyalists

Wieden+Kennedy’s Samsung spot performs on the doubts of iPhone loyalists

Apple’s iPhone is practically ubiquitous, yet many critics claim that the tech giant simply sells the same phone every year, with only minor improvements. In contrast, Samsung has at least attempted to break the mould with its novel foldable smartphones – which, after some initial teething problems, have made waves in the tech industry. Samsung’s […]



Ronan Mckenzie on the significance of sharing information

Ronan Mckenzie on the significance of sharing information

“A lot of artists obviously come to the space, but it’s also got people who just have an interest in the arts and don’t necessarily do that in their day to day,” says photographer and designer Ronan Mckenzie of her arts space, Home, which sits in a pocket of north London, far from the mammoth […]



100+ Enjoyable Artistic Writing Prompts for Children (and Children at Coronary heart!)

100+ Enjoyable Artistic Writing Prompts for Children (and Children at Coronary heart!)

One of the best ways you can foster a love of reading and writing in children is to offer lots of low-stakes opportunities to practice. These writing prompts can be used with any group of kids you’re working with: elementary school, middle school, or high school writers. Prompts can help kids break through creative writing […]



How R/GA is making the hybrid experiment work

How R/GA is making the hybrid experiment work

“It’s not perfect, I can tell you that now,” says Rebecca Bezzina, senior vice president and managing director of the London branch of R/GA. Since the pandemic, the creative agency has moved to a fully flexible working environment, meaning employees can decide when and how they work. This means some are on remote contracts, and […]



Influencer Advertising for Small Companies

Influencer Advertising for Small Companies

You know that today’s market demands every advantage you can get for your organization to succeed. So what can you do to gain an edge? Dive into the world of influencer marketing. Influencer marketing for small business is one of the most powerful marketing methods available for small companies. With more than 4.26 billion social […]



How Accumulate’s new challenge hopes to smash business entry limitations

How Accumulate’s new challenge hopes to smash business entry limitations

Increasing diversity in the workplace has well-documented benefits – from accessing new pools of creative talent, to gaining new perspectives that draw upon different life experience and backgrounds. This is something that Accumulate: The Art School for the Homeless has long been passionate about harnessing. The school was created in 2013 and funded its first […]



Pinterest sticks two fingers up at self-doubt in witty new marketing campaign

Pinterest sticks two fingers up at self-doubt in witty new marketing campaign

It feels like social media channels are jostling for position of late. As Instagram attempts to steal some of TikTok’s roaring success with its new focus on reels, and BeReal pops up to offer a different vibe, it suddenly seems like some of these mega brands that have dominated our lives for the past decade […]



The merging of expertise and spirituality

The merging of expertise and spirituality

Today’s tech innovation landscape is a mash-up of emerging and existing technologies, Eastern spirituality and indigenous belief systems. This is most visible when big tech companies co-opt spiritual practices to enhance ­innovation, optimise staff productivity, and boost profitability. Lesser seen, but perhaps just as impactful, is the work of designers, space explorers, researchers and environmentalists, […]



Creator Web sites: 10 Steps to Constructing an Creator Web site (2022)

Creator Web sites: 10 Steps to Constructing an Creator Web site (2022)

If you want to be a writer, one of the most important steps you need to take (besides writing a great book) is building an author website. Here’s the complete guide to building your online presence. If you’re like most writers I know, you probably dream of getting published. But as I’ve worked with writers […]



Concepts for individuals who hate promoting

Concepts for individuals who hate promoting

“Our starting point is that people hate advertising,” says Pancho Cassis, partner and global chief creative officer of the lauded international agency David. “We wake up every day to come to the agency to try to do something that most people will hate, so we need to break that.” At David, that approach looks like […]