Complexity is the name of the game when it comes to today’s fast-paced business environment. This means it’s more challenging than ever for leaders to have meaningful, two-way communication with employees. When looking to improve situations that may have been exacerbated by a lack of communication, it’s helpful to identify the precise problem or barrier, […]

How long does it take to write a book? Writing the first draft of a book is a grueling, intimidating process. But it doesn’t have to be a slow process. Ask one hundred writers how long it takes them to write their first drafts and you’ll get one hundred different answers. There is no perfect […]

Does this topic sound a bit familiar? There’s a good reason for that. Every year, there are new SEO trends every website owner should be aware of. Sometimes it might just be a fresh approach to a classic SEO tactic, and other times, it’s something new that could give your website an advantage over your […]

Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how […]

“I think I’ve always enjoyed packaging, even before university,” says Nottingham Trent University graduate, Marina Garcia Salcedo. This much is evident from her portfolio, which features a range of bright, colourful projects that lean heavily into the world of packaging. There’s Gutted, a probiotic beer brand that features chunky type and geometric shapes; Mush, a […]

You want to write, but when you sit down to get started, you realize you don’t have a novel idea. Or perhaps you have so many, you’re having a hard time choosing the best novel idea. Or maybe, you already have a novel idea, but you just aren’t sure if it’s any good. Never fear, […]

Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused? […]

Since joining Gucci in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliantly offbeat campaigns, which are typically laden with historical and pop culture references. The fashion house’s AW22 campaign is further proof of the creative director’s ability to surprise and delight audiences, paying homage to the work […]

We speak to Channel 4 about how it is providing more creative career opportunities across the UK’s regions, plus why an increasing number of brands are setting their sights beyond the London bubble It’s no secret that the path to a successful career in the UK’s creative industries has traditionally relied on being based in […]

The VFX industry has been hit by talent shortages, leaving crews under-resourced and over-stretched. We speak to four facilities – DNEG, Coffee & TV, Framestore and Cheat – about what’s led to the recruitment issues in the UK and what can be done to remedy them A cursory glance at the visual effects landscape in […]