Want to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in […]

Originally from China, Ying Zeng’s introduction to animation, while studying at Jiangnan University in Jiangsu Province, wasn’t exactly what she’d expected when she embarked on a creative career. “I didn’t have the luxury of freedom to experiment with themes or techniques,” she tells CR. “Students were told to follow instructions and do tedious daily practice […]

Do you enjoy a good whodunit? So do I. It’s my pleasure to share with you some fun, quirky, story ideas for writing mysteries. (This is the fourth in my series of story ideas, by the way.  If you’re interested in the others, check out 20 fantasy story ideas, 20 sci-fi story ideas, and 20 romance story ideas.) […]

Founded in 1889 by Hermann Bahlsen, German family enterprise Bahlsen is one of Europe’s most successful confectionary companies. Arguably its most famous brand is Leibniz, which is instantly recognisable thanks to its teeth-shaped design and the ‘Leibniz Butterkeks’ typeface imprinted on the biscuit. While perceptions of Leibniz today are steeped in history, brand agency Auge […]

From the project Only the Man on the Moon Knows and He Won’t Tell “I think there’s nothing better than a good story, and I believe that everyone’s got a story to tell,” says Niall Hodson. “I’m a real hater of being on my phone all the time and I like writing things down and […]

Carlsberg has sponsored Liverpool FC for 30 years this season, making the partnership the longest-running in the Premier League. To mark the occasion, the Danish beer brand has launched a new multi-channel campaign, dubbed Forever Fans and helmed by by The Network, a global network comprised of independent agencies. A film directed by Danish director […]

Perhaps you’ve heard the old publishing proverb: The first page sells the book; the last page sells the next book. I’m convinced there’s a mammoth grain of truth in that. The beginning and the end of any story are critical elements that you really want to nail. Today, we’re going to focus on how to […]

These terms are two of the most important in the digital landscape, but what makes them different? As you may have guessed, the “SE” portion in SEO and SEM are the same. Everything pertaining to search engines (SE), such as traffic quality and quantity, falls into that SE category. Since there are 3.5 billion Google […]

The pandemic forced digital transformation upon many companies sooner than planned, but digital-first experiences and brand interactions are undoubtedly here to stay. Consensus is growing that design deserves a seat at the top table of global business as we shape how the brands of the future look and behave. In a blog post explaining his […]

We discuss how parenthood affects people’s relationships with their creative identities, and explore the new mindset the industry could adopt to close the career gap for mums Cliched aphorisms – ‘you can’t be what you can’t see’, for instance – exist for a reason: because there’s some truth in them. That idea of influence or […]