Older creatives have bags of experience and the ability to crack a brief like a walnut. So why aren’t studios and agencies hiring and keeping hold of more of them? “For women at 45, all the gaps hit,” says Jane Evans, a luminary of the ad industry who’s been making creative work since the early […]

You know you’ve seen it at the end of a book, but what does it mean? What is an epilogue actually? Why not just call it, “Last Chapter”? Who thought up this word, “Epilogue,” anyway? And if you’re a writer, should you end your book with one? When I was working on my latest book, […]

What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product […]

Harriet Noble’s illustration practice is rooted, like most creatives, in those formative childhood years. Her use of paper in particular stems from her days creating shoebox buildings and furniture out of paper and card, which have translated into her leggy characters and layered scenes that are often constructed from paper today. Noble came from a […]

“I’ve always struggled with the idea of having a ‘style’: I just wanted to be able to create what I wanted to create in that moment in time,” says Winchester School of Art grad Eden Poole. She needn’t have worried, however, having emerged from her Graphic Arts course with a distinctive but hugely versatile style […]

Escrever conteúdo pode ser difícil. Dá só uma olhada nesses números. Impressionantes 98% de todas as equipes de marketing dizem que conteúdo escrito é sua modalidade mais usada, mas um em cada três profissionais de marketing admite que sua redação de conteúdo é só “razoavelmente” ou “não tão” eficaz. Ou seja, tem muito mais conteúdo […]

What is the function of university? In the age of skyrocketing student debt, as well as an increasing gap between the skills graduates require to gain employment and the kinds of skills that university is teaching them, what is it that students are gaining from three years of higher education? According to Rebecca Wright, president […]

Five act structure is a method of structuring a story that has existed for centuries. But does it work? And more importantly, will it work for your story? In this article, we will learn the definition of the five act structure, explore its origins, look at popular examples, and talk about whether it’s actually useful […]

The pandemic caused many people to reexamine their life priorities, including their relationship to work. Employers today are still confronting challenges posed by the Great Resignation, with roughly 20% of workers planning to quit their jobs still in 2022, according to a recent report by PwC. This naturally shifts the balance of power from senior […]

Taschen has released a new book that explores the visual history of menu design between the years 1800-2000. Authored by Steven Heller, co-founder and co-chair of the MFA Design programme at the School of Visual Arts, New York, and edited by Jim Heimann, the executive editor of Taschen America, this publication is a “culinary and […]