“I never really thought of advertising as a career path, purely because I didn’t know it was a career path. And then when I looked further into it, I realised it was all of my pet interests and skills combined,” says Keilan Grant – one half of Ben & Keilan, a copywriting and art direction […]

How do we know what we want to be when we grow up? It might be through witnessing the work our parents do, or seeing someone in a job role on TV. Maybe it’s the influence of a careers counsellor at school or university. Or maybe it’s work that was stumbled upon by accident. The […]

One of the first decisions you have to make when you’re writing a novel or short story is which tense to use. There are only two viable options: past tense or present tense.* Which tense should you choose for your novel? *Future tense is certainly technically possible, but it’s used so rarely in fiction we’re […]

While most back-to-school campaigns tend to blend into a sea of samey school uniform commercials, Nike is approaching this highlight in the children’s calendar differently this year. In its new campaign, Never Done Playing, the sportswear brand focuses on finding the magic in the mundane by transforming everyday chores into sporting events The campaign is […]

“Some pieces were drawings that would probably make people think I’ve done acid, but I haven’t,” says illustrator Katrina Sadovnikova of the portfolio that landed her a place on Arts University Bournemouth’s illustration degree course. “[It was] very bizarre – wine bottle fountains and people falling out of a fairytale house. Bizarre things with a […]

Inhabiting a mixture of absurdism, surrealism and existentialism, Hanna Norberg-Williams’ illustrations are instantly recognisable, thanks to their distinctive use of coloured and textured environments and characters. The multi-disciplinary designer (who uses they/them pronouns) moved from Cardiff to London in 2019 to study illustration at Camberwell College of Arts. At the time, they had certain expectations […]

You might have noticed the top search results aren’t just links anymore.  That’s because Google search results are now full of many features, including the knowledge graph, people also ask questions, and one of my favorite features —the featured snippet.  Why do I love featured snippets so much? Because they provide readers with valuable information […]

Despite urgent calls for diversity, the creative industries remain overwhelmingly middle class. We look at what can be done to allow new voices in Class is something that has permeated the creative industry since its inception, yet few talk about it. Why? Because the privileges that have allowed people to succeed in the industry are […]

Prompt time! So far, I’ve shared 20 fantasy story ideas and 20 sci-fi story ideas. It’s time to switch things up. Romance continues to be a wildly popular genre for many readers. Take a look at twenty romance story ideas! Need even more story ideas? Get our top 100 short story ideas here. A few notes: […]

Inspired by her own experiences of chronic illness, Olivia Spring founded Sick magazine during her studies at Goldsmiths University in London. Originally from New York, she had come to the UK to pursue a degree in journalism when – suffering from fluctuating health and unemployment as a result – she had the idea of creating […]