One Fast Tip for Efficient First-Particular person Writing

One Fast Tip for Efficient First-Particular person Writing

First-person perspective is kind of like cheese: some people love it, some people hate it, and when it’s poorly done, it grates. Sorry for the pun. I personally love first-person point of view, and it is my joy to share one simple, quick writing tip that can help your first-person perspective writing shine: cut the […]



Lego celebrates 90th birthday with wide-ranging world marketing campaign

Lego celebrates 90th birthday with wide-ranging world marketing campaign

Lego maze in York; Photo: Jonathan Pow Lego is holding its first World Play Day today, in honour of its 90th birthday. It will mark the occasion via an eclectic series of global events – including a Lego maze in York, shown above, a new play space in Harlem, New York, as well as in-store […]



Behind the scenes at Queer Britain

Behind the scenes at Queer Britain

We speak to the co-founder of the UK’s first LGBTQ+ museum about the challenges of bringing it to life, and how brands can support queer communities without rainbow washing This year marks the 50th anniversary of Pride in London, an annual event that sees the LGBTQ+ community and its allies out in full force in […]



Dialogue Tags: What Are They and How To Use Them

Dialogue Tags: What Are They and How To Use Them

Writers encounter dialogue every day, but too often recently I’ve seen great stories ruined by choppy, incoherent, and straight-up weird dialogue. How can you use dialogue tags effectively in your stories to produce clear dialogue that zings? Recently we talked about why dialogue is important, along with the seven critical roles it plays in stories. […]



Nina Bachmann’s illustrations mix the on a regular basis with the absurd

Nina Bachmann’s illustrations mix the on a regular basis with the absurd

Munich-born illustrator and graphic designer Nina Bachmann has carved out a niche for herself blurring the boundaries between banality and absurdity. Using garish colours and eccentric characters, her illustrations offer up a visual feast for her viewers to gorge on. Mostly, these are created using acrylic and oil sticks on canvas, but she also regularly […]



Trendy Designers’ new take a look at card-inspired BBC Philharmonic marketing campaign

Trendy Designers’ new take a look at card-inspired BBC Philharmonic marketing campaign

Manchester-based agency Modern Designers has created the new season campaign for the BBC Philharmonic.  Modern Designers has worked with the broadcasting symphony orchestra, which is based at Media City in Salford, since rebranding it in 2016. The studio has produced the campaign designs for every season since. For this new project, which Modern Designers started […]



How pictures grew to become gamified

How pictures grew to become gamified

We talk to the curators of How to Win at Photography, now on show at the Photographers’ Gallery in London, about how imagemaking turned into a numbers game and why artists are using humour to examine it in their work The rise of social media and the place it occupies in our daily lives has […]



7 Advertising Classes Discovered from Billion Greenback Firms You’ve By no means Heard Of

7 Advertising Classes Discovered from Billion Greenback Firms You’ve By no means Heard Of

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […]



Google’s new marketing campaign exhibits us find out how to “web higher”

Google’s new marketing campaign exhibits us find out how to “web higher”

We’re living during a time when fake news and misinformation are an everyday occurrence in our online lives. Unfortunately, the phenomenon has arisen at the same time as a rapidly increasing number of people have begun to get their news from social media and other online platforms. Navigating the endless amount of information across the […]



Why Is Dialogue Essential? 7 Roles Dialogue Performs in a Story

Why Is Dialogue Essential? 7 Roles Dialogue Performs in a Story

If you’re looking for a surefire way to improve your story, you’ll be happy to know there’s a fast-acting method at your disposal. According to writing expert James Scott Bell, it’s “the fastest way to improve any manuscript.” I’m talking about dialogue. Pin But here’s the thing—dialogue is more than just the words you put […]