Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are Created by BETC, the new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater is shown in the same bucket hat as […]

When brands think of web3, they think of NFTs and the metaverse, of monetising branded assets and ‘immersive’ entertainment opportunities. But few, if any, are looking at the vast opportunity web3 – and its monolithic, if slightly lofty, promise of decentralisation – offers for the future of trust, social change and investing in what you […]

It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t […]

Branding has long played a vital role in how financial institutions communicate with consumers. Traditional high street banks, for instance, are often associated with the colour blue – apparently the most calming and trustworthy hue according to colour psychology. The rise of challenger banks including Monzo, Starling and Revolut in the 2010s ushered in a […]

“When dreaming up C’mon C’mon, I often told myself, ‘It’s a drawing, not a painting’,” writes director Mike Mills in the introduction to C’mon Cmon: Drawings From the Set. The book collects some of the hundreds of illustrations created by Yann Kebbi on the set of the film, which tells the story of a radio […]

While much talked about, creative and exciting uses of personalisation by brands are still fairly limited. Here we look at what technology might allow in the future Personalisation is practically a cliché at the moment as brands are looking for ways to create content that speaks to us directly. From Spotify’s end of year reports […]

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […]

There’s an odd stigma around going out for dinner alone: while no one bats an eyelid at a solo coffee shop patron, or a lone cinema goer, dining in a restaurant without company seems to attract a certain suspicion.  Photographer Nancy Scherl has spent the last 35 years exploring this curiosity, shooting people around New […]

The witty and quirky spots see Davidson showing off how clothing can elevate the most everyday of situations Pete Davidson is known for his distinctive ‘scum bro’ street style look, and these new ads for H&M see him bring some of that energy to their menswear collection. The comedian is shown in ordinary situations – […]

Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results, though. For example, according to Semrush, 72 percent of marketers who create “how-to” […]