I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create […]

Employee engagement is evolving, and leadership must evolve with it. Some call it the New Normal; others call it the New Better—with a wholly redefined employee experience. At The Grossman Group, we like to call it the New Reality. The fact is: workers everywhere have more leverage than ever before—and that likely isn’t changing anytime […]

Do you want to write a children’s book but struggle to come up with great children’s book ideas? You’re not alone in this. All too often do budding writers (or seasoned ones!) sit down to write their book for kids and stare, glossy eyed, at a blank page—for hours. Pin Sometimes this discourages writers so […]

Llisa Demetrios is the custodian of around 50k pieces of work that once belonged to Charles and Ray Eames – known to the world as an enormously influential design duo, but best known to Demetrios as her grandparents. For 20 years, she’s been the person museums and galleries have liaised with about their work and […]

If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content. To […]

“After seeing Mulholland Drive in the movies back in the day, we went out and we started talking. What was it about? How it ended and so on,” recalls Svein Berge, one half of Norwegian music duo Röyksopp. “And then we overheard a person saying, I understood everything – meaning it. And that just undermines […]

Now in its sixth year, Channel 4’s Diversity in Advertising Award was set up by the broadcaster to encourage the ad industry to embrace more inclusive storytelling. In previous years, winning campaigns have included Starbucks’ portrayal of LGBTQ+ communities and EA Sports’ focus on the lack of British Asian representation in football. This year, it […]

Now head of experiential design at R/GA London, Zoha Zoya’s career has been a rollercoaster of job titles as tech and UX have become more and more central to brands and organisations. Here she reflects on what she’s learnt along the way Experience design, as a field, has been around for more than 20 years […]

Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta has great tools that allow you to easily manage and track your business accounts. Are you struggling to keep up with your Instagram and Facebook marketing? DMs and comments falling through the cracks? […]

Of the many transcription platforms out there, Otter sits head and shoulders above the rest for a decent voice to text transcript. But despite its valid functionality claims, those needing good tools in this space are often still frustrated If you’ve ever tried to use any form of AI-powered speech to text transcription, you’ll likely […]