First set up on Bleeker Street in New York’s West Village in 1996, Magnolia Bakery played a significant role in the boom in popularity for cupcakes in the 90s, which has endured pretty much ever since. After experiencing a pop culture moment when Carrie and Miranda were shown chatting about their love lives over cupcakes […]

Artist and illustrator Paul Davis has carved out a reputation for his unique perspective and observations of daily life. His artworks often highlight the way that people interact with one another, and turn a critical eye to the areas of modern life that many of us take for granted. His relatable approach has earned him […]

AKQA Bloom is not, its founders insist, just another creative agency. Yes, it might produce ad campaigns and communications work, but it’s just as likely to dream up a new product, stage manage a brand collaboration, or pave the way for radical behaviour change. And their goal is to do all of that in a […]

Dove’s new ad follows last year’s #ReverseSelfie and continues Dove’s mission to raise awareness of the impact social media has on self-esteem, particularly amongst young women. According to Dove’s Self-Esteem Project research, two in three girls in the US are spending more than an hour each day on social media, which is more than they […]

The metaverse offers exciting possibilities for education, including the potential for more diverse access to the creative industries. But only if it’s built with inclusivity at its heart, writes Ally Owen, founder of Brixton Finishing School The creative industry loves a buzzword. From ‘disruption’ to ‘diversity’, there always seems to be a phrase of the […]

The mainstream good vibes of Meyers’ music videos is carried into the spot for Malibu, which also features a video game feel throughout. The spot opens as its central character enters a fictional hyper-real version of Malibu, where the sun always shines, there are cocktails on tap, and the fun never ends. Plus there’s also […]

I was first introduced to the concept of employee experience more than 20 years ago during my time in internal communications at McDonald’s. The campaign was called “employment image” and was designed to improve the reputation of working in the restaurants. A significant problem was that the campaign didn’t have much credibility inside or outside […]

Backed by ITV, the new media brand is ditching the wellness industry’s well-worn tropes in the hope of redefining self-care for Gen Z audiences Wellness is big business these days. Underpinned by a huge societal shift in the way that we discuss topics such as mental health, the global wellness industry is estimated to be […]

As A Clockwork Orange turns 60, and its movie adaptation turns 50, Daniel Benneworth-Gray examines the complex relationship between the book and the film, as expressed by the evolution of its covers over the decades This year marks the 60th anniversary of Anthony Burgess’ A Clockwork Orange and the 50th of the UK release of […]

It’s been well documented that vinyl is well and truly back as the discerning music-lover’s format of choice: according to the Vinyl Factory, UK vinyl sales revenue is set to overtake CD sales this year for the first time in 30 years.   But even though we’re in the midst of this vinyl revival, there’s one […]