Casual movie-goers and cinema obsessives alike have always had a healthy curiosity as to what goes into making movie magic. Look no further than the blockbuster exhibitions dedicated to the likes of Stanley Kubrick or Wes Anderson, which illustrate the public’s appetite for seeing sets, costumes and other paraphernalia in the flesh. A new exhibition […]

If you’ve looked into the process of publishing a book, you might have heard the term “beta readers.” But what are beta readers? Do you really need them? And when do they come into the writing process? Pin A couple hints: yes, if you’re going to publish a book, you need beta readers. And no, […]

As a small business, ranking for keyword terms can be difficult. With larger, more resourced businesses targeting those same terms, it can seem impossible to nudge your way to the top of the search engine results pages (SERPs). How are small businesses expected to rank highly on SERPs? Fortunately, with the use of local SEO, […]

I was first introduced to the concept of employee experience more than 20 years ago during my time in internal communications at McDonald’s. The campaign was called “employment image” and was designed to improve the reputation of working in the restaurants. A significant problem was that the campaign didn’t have much credibility inside or outside […]

Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd Gentrification usually follows a familiar trajectory: artists move into a cheap, run-down area, likely with lots of space (warehouses, disused buildings and so […]

Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the […]

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this […]

The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if […]

The sculpture trail – produced by the Nerve Centre Collective and part of a wider programme of events – is currently located in Derry-Londonderry in Northern Ireland, where it winds around the River Foyle. Later in the year it will move to Belfast, Cambridge in England, and then back to North Down in Northern Ireland. […]

Since starting out in the 1970s, New York-based photographer Bill Bernstein has lensed everyone from Virgin founder Richard Branson to Paul McCartney (he was the musician’s personal photographer for 15 years). One of the photographer’s most notable series came about from documenting New York nightlife in the late 70s, at a time when legendary clubs […]